Targito

Automatizované newslettery

CDP které posouvá marketing na vyšší úroveň

Targito je datová platforma pro e-commerce, která sjednocuje data ze všech zdrojů – webu, e-shopu, CRM, e-mailů i dalších kanálů – do jednoho 360° pohledu na zákazníka.

Na rozdíl od běžného e-mailového nástroje nebo klasického řešení pro e-mailing pracuje Targito s kompletními zákaznickými daty v reálném čase. Všechny informace jsou propojeny do jednoho aktuálního a plně konsolidovaného profilu zákazníka.

Díky tomu se z běžného newsletter rozesílání stává řízený a výkonnostní e-mail marketing, který je postavený na datech, segmentaci a automatizaci. Kampaně jsou cíleny přesně, komunikace je personalizovaná a obsah je doručován ve správný čas a preferovaným kanálem.

Targito tak není jen další e-mailový nástroj, ale komplexní marketingová platforma, která tvoří základ pro veškerou zákaznickou komunikaci – od automatizovaných scénářů a personalizovaných newsletterů přes věrnostní programy až po strategické řízení retence a růstu obratu.

As Targito does it work?

What we can connect:

události z webu (prohlížení produktů, kliky, košík…)
transakční data (objednávky, opakované nákupy, výše útraty)
products data (dostupnost, slevy, sezónnost…)
CRM a offline data (věrnostní programy, obchodníci…)
location and behavior in mobile applications
externí kanály – Google, Facebook, Sklik, Mailocator, PassMachine…

The real connection

Targito CDP forms a solid foundation for your marketing ecosystem. Data is not just connected, but truly linked so that it is immediately ready for use.

What does this mean?

One place for all customer data
Verified integration procedures
Expert supervision of setup and development
Solutions ready to grow with you

PROBLEM-FREE INTEGRATION

Targito easily connects to your tools - e-shop, CRM, ERP, analytics and advertising systems. Data flows bi-directionally in real time. So you always have an up-to-date overview of your customer's behaviour and can react quickly. Implementation is fast, secure and supported by our team.

It doesn't end with data

Unified data only makes real sense when it is transformed into consistent communication. Targito CDP serves as the basis for omnichannel marketing, where every message is based on current data and you communicate:

Consistent across all channels (from email, web to social media and offline)
At the right time according to behavior, context, and customer needs
Automatically through scenarios that run without manual intervention
With personalized content based on data, not guesswork
Scalable and efficient

Co Targito umí?

Pokročilá segmentace customers

RFM analýza
Segmentace podle nákupního chování
Segmentace podle chování na webu
Segmentace podle produktových atributů
Time-travel analýza (vývoj segmentů v čase)

Marketingová automatizace

Opuštěný košík
Reaktivační kampaně
Upozornění na slevu
Opakovaný nákup
Personalizované scénáře na míru

Content personalization

Dynamic products
Individual prices
Seasonality
Product recommendations
AI generované newslettery

Omnichannel komunikace

E-mail marketing
SMS kampaně
Web push notifikace
Integrace Google / Sklik / Facebook
Export segmentů do reklamních systémů

více o Omnichannel řešení

Možnosti, které “prostě zapnete”

Targito contains a large number of modules that you simply activate and they immediately start working with your data – without development or complicated setup. For example, the modules allow you to:

Expand personalization and segmentation capabilities without developer intervention
Working with purchasing behavior thanks to RFM segmentation
Monitor communication frequency using contact policy
Use popular categories, brands, and attributes in campaigns
Take into account seasonality and customer behavior throughout the year

více o modulech

Dynamic products
Targito calculates data for each customer about their favorite brand, product, or category.

RFM segmentation
The RFM segmentation module automatically divides customers according to their purchasing behavior. This allows you to communicate with each of them based on how often and in what volumes they shop with you.

Loyalty program
Targito calculates and monitors loyalty points for each customer. Inform customers about how many points they need to become VIPs or when their points will expire. Our platform also supports a system of different prices depending on customer type.

Seasonality
Offer customers products that, according to statistics, they search for most often during that time of year.

See what our clients say about us

Our customers appreciate the data work, the fast support and the results they see after the first campaigns.

“Thanks to Targito, we have taken e-mailing one level higher. Faster newsletter creation, advanced automation, language mutations, detailed personalization, wide segmentation options, modern design and much more are what I appreciate about this tool. The constant updates and addition of new features move our emailing forward. This is positively reflected in the growing turnover from this channel.”

Radim Wojkowski
Manutan
Online Manager

“We have had a very positive experience with the Targito platform. We appreciate its intuitive environment, high reliability and wide range of advanced personalization options, which have helped us achieve significantly better results in our email campaigns. The fast and professional customer support, which is always ready to advise, is also a great help. We see Targito as a strong and reliable partner for our email marketing.”

Anna Borovcová
Smarty
Email Marketing Specialist

“At UniCredit Group, we place maximum emphasis on the security of our clients“ data. Therefore, every software and vendor selected must undergo a rigorous screening and selection process to ensure that all legal requirements for data security are met. Targito meets these high standards. We appreciate their ability to ”tailor” a product to our needs."

Vladimir Kováč
Unicredit
Head of CRM

“We have automated almost all of our communication with our customers and B2B partners, which was awarded first place in the categories of emailing campaigns and B2B services by the independent jury of the IEA competition in 2019.”

Jana Martínková
Activa
marketing manager

“We chose Targito as a tool for e-mailing mainly because of its ability to work with data. We were able to connect it with our own ERP system, which opened up virtually unlimited possibilities to tailor mailings to each customer. This has taken our emailing results to a whole new level. We also greatly appreciate the fast and quality support that always helps us find solutions.”

Vojtěch Rys
Skibike Radotín
CEO

“What we appreciate about Targit is its clear and fast work with an intuitive platform, wide use of data, advanced personalization and segmentation. Thanks to the constant development and addition of new features, we have the opportunity to continuously move our emailing forward. We also appreciate the great attitude of the entire team and their ability to find tailored solutions.

”

Nika Janigová
Wafo
E-mailing specialist

“We currently have several projects in the Targito platform and we are really happy that there is a tool on the market that we use not only as a CRM, but also as a data platform - for mailing, data analysis and data export to other tools and advertising portals. If you want to streamline your mailing and get a better overview of your data, we can definitely recommend Targito.

”

Allsport
Vit Válka
Marketing manager