E-commerce Solutions
Connect your data, customers, and channels—and turn purchases into long-term relationships.
CDP, which gives you a head start
Today, an e-shop’s success depends not only on its products and prices, but also on how well it understands its customers. Data on behavior, purchases, and preferences is available to you—it’s just that it’s often scattered across CRM, the online store itself, marketing tools and other systems. Targito CDP It consolidates this data and transforms it into personalized communication that boosts conversions, brings customers back, and increases the value of each purchase over the long term.
Why an e-shop needs A specialized CDP?
E-commerce has its own clear rules – quick decision-making by customers, strong competition, seasonal fluctuations and pressure to perform.
General-purpose marketing tools often fail to take into account how online stores actually operate. Targito was created and has continued to evolve in collaboration with leading e-commerce businesses to offer features based directly on the real-world behavior of online customers. As a result, it can help online stores grow effectively and sustainably.
Interests and purchasing behavior customers
An e-shop offers ideal conditions for repeat purchases—provided it can effectively address customers’ interests. However, these interests are often not limited to a single factor but arise from a combination of behavior, purchase history, and interactions.
Targito can automatically identify customers' interests and incorporate them throughout all communications. It allows you to:
- Target campaigns based on actual behavior
- personalize the content of all marketing messages
- build on previous interactions
The result is a relevant message that the customer perceives as natural, not intrusive.
Sensitivity on price and value customer
E-commerce customers often shop within a similar price range. Some look for the best price, while others prioritize quality or premium service. Therefore, a single, one-size-fits-all offer will never appeal to everyone in the same way.
Targito allows you to segment customers based on their purchasing behavior and long-term value. The automation tools then employ various communication strategies—ranging from promotional offers to premium content. By working with “creditworthiness"customer:
- doesn't offer unnecessary discounts
- increases the average order value
- builds relationships based on the customer's true value
SEAMLESS INTEGRATION
Targito easily integrates with your tools—your e-shop, CRM, ERP, analytics, and advertising systems. Data flows in both directions in real time. This gives you a constantly up-to-date overview of your customers’ behavior, allowing you to respond quickly. Implementation is fast, secure, and supported by our team.
Seasonality and the current context of the purchase
E-commerce sales naturally fluctuate over time—depending on the season, trends, weather, or product availability.
Communication that fails to take these contexts into account loses both relevance and effectiveness. Targito automatically accounts for seasonality based on data and context. Campaigns and recommendations adapt to what makes sense to offer at any given moment—without the need to manually review every message. As a result, customers always receive content that is tailored to their current situation.
Greater potential for cross-sell
Most e-commerce purchases don't stop at just one item. If an online store understands what the customer is currently looking for and what they've already purchased, it naturally opens up opportunities for additional relevant offers.
Targito uses purchase history, behavior on the website and product data for automatic cross-sell. It can:
- recommend complementary products at the right time
- personalize the content of regular mailings for each customer
- create independent cross-sell campaigns
- transfer data to advertising systems
The result is a higher order value without the need for aggressive upselling.
Fewer returns, more satisfied customers
Returns and exchanges are a natural part of e-commerce, but they also place a significant burden on logistics and profit margins. They often result from choosing the wrong product variant, unmet expectations, or repeat purchases of the same product. Targito analyzes purchase and return history and uses this data for personalization. Communication then:
- recommends suitable options based on previous behavior
- takes current inventory availability into account
- automatically excludes products that have already been returned from the selection
The e-shop thus reduces the number of unnecessary returns while increasing customer trust in the recommended content.
Targito is not just an email marketing tool, but a comprehensive CDP (Customer Data Platform) that helps e-commerce stores grow, nurture their customers, and achieve greater campaign effectiveness with less effort.
See what our clients have to say about us
Our customers appreciate our data analysis, fast support, and results that are visible right from the first campaigns.
“Thanks to Targito, we’ve taken our email marketing to the next level. I really appreciate this tool’s faster newsletter creation, advanced automation, language versions, detailed personalization, extensive segmentation options, modern design, and much more. Constant updates and the addition of new features are driving our email marketing forward. This is reflected positively in the growing revenue from this channel.”
Radim Wojkowský
Manutan
Online Manager
“We’ve had a very positive experience with the Targito platform. We appreciate its intuitive interface, high reliability, and extensive advanced personalization options, which have helped us achieve significantly better results in our email campaigns. The fast and professional customer support, which is always ready to offer advice, is also a major asset. We view Targito as a strong and reliable partner for our email marketing.”
Anna Borovcová
Smarty
Email Marketing Specialist
“At UniCredit Group, we place the utmost emphasis on the security of our clients’ data. Every piece of software and every vendor we select must therefore undergo a thorough review and selection process to ensure that all legal requirements for data security are met. Targito meets these high standards. We appreciate their ability to tailor the product to our specific needs.”
Vladimír Kováč
Unicredit
Head of CRM
“We have almost completely automated our communication with our customers and B2B partners, an achievement that was recognized in 2019 by an independent jury of the IEA competition with first place in the categories of email campaigns and B2B services.”
Jana Martínková
Activa
marketingová manažerka
“We chose Targito as our email marketing tool primarily because of its ability to work with data. We were able to integrate it with our own ERP system, which opened up virtually unlimited possibilities for tailoring our email campaigns to each customer. As a result, the results of our email marketing have reached a whole new level. We also greatly appreciate the fast and high-quality support, which always helps us find a solution.”
Vojtěch Rys
Skibike Radotín
CEO
“What we appreciate most about Targit is its intuitive platform, which allows for efficient and streamlined work, as well as its extensive use of data, advanced personalization, and segmentation. Thanks to continuous development and the addition of new features, we’re able to constantly improve our email marketing. We also appreciate the entire team’s excellent attitude and their ability to find tailor-made solutions.
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Nika Janigová
Wafo
E-mailing specialist
“We currently have several projects running on the Targito platform, and we’re really glad there’s a tool on the market that we use not only as a CRM but also as a data platform—for email campaigns, data analysis, and exporting data to other tools and advertising portals. If you want to streamline your email campaigns and gain a better overview of your data, we can definitely recommend Targito.
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Allsport
Vít Válka
Marketing manager
