E-commerce solutions
Connect data, customers, and channels—and turn purchases into long-term relationships.
CDPthat gives you a head start
Today, e-shops are not only based on products and prices, but also on how well they understand their customers. Data on behavior, purchases, and preferences is available to you—it's just often scattered across CRM, simple e-shops, marketing tools and another systems Targito CDP This data is consolidated and transformed into personalized communication that increases conversions, brings customers back, and increases the long-term value of each purchase.
Why does an e-shop need specialized CDP?
E-commerce has its own clear rules – quick customer decisions, strong competition, seasonal fluctuations and pressure to perform.
Universal marketing tools often fail to take into account how e-shops actually work. Targito was created and has been developed over the long term in collaboration with leading e-commerce businesses to offer features based directly on the real behavior of online customers. This enables it to help e-shops grow effectively and sustainably.
Interest and shopping behavior customers
An e-shop has ideal conditions for repeat purchases—if it can work with customer interests correctly. However, these interests are often not hidden in a single field, but arise from a combination of behavior, purchase history, and interactions.
Targito can automatically recognize customer interests and work with them across all communications. It enables:
- target campaigns based on real behavior
- personalize the content of all marketing messages
- build on previous interactions
The result is a relevant message that customers perceive as natural, not intrusive.
Sensitivity on price and value customer
E-commerce customers often shop at similar price points. Some look for the best price, others for quality or premium service. Therefore, one universal offer will never appeal to everyone equally.
Targito allows you to segment customers according to their purchasing behavior and long-term value. Automation then works with various communication strategies – from promotional offers to premium content. Thanks to working with “creditworthiness" customer:
- does not reduce prices unnecessarily
- increases the average order value
- builds relationships based on the actual value of the customer
PROBLEM-FREE INTEGRATION
Targito easily connects to your tools - e-shop, CRM, ERP, analytics and advertising systems. Data flows bi-directionally in real time. So you always have an up-to-date overview of your customer's behaviour and can react quickly. Implementation is fast, secure and supported by our team.
Seasonality and the current context of the purchase
E-commerce sales naturally fluctuate over time—depending on the season, trends, weather, or product availability.
Communication that does not respect these connections loses its relevance and effectiveness. Targito works with seasonality automatically based on data and context. Campaigns and recommendations are tailored to what makes sense to offer at any given moment – without the need to manually check each message. This ensures that customers always receive content that is relevant to the current situation.
Higher potential for cross-sell
Most e-commerce purchases do not end with a single item. If an e-shop understands what the customer is currently looking for and what they have already purchased, this opens up natural opportunities for further relevant offers.
Targito uses purchase history, behavior on the website and products data to automatic cross-sell. It can:
- recommend complementary products at the right moment
- personalize the content of regular mailings for each customer
- create separate cross-sell campaigns
- transfer data to advertising systems
The result is a higher order value without the need for aggressive upselling.
Fewer returns, more satisfied customers
Returns and exchanges are a natural part of e-commerce, but they also place a significant burden on logistics and margins. They often arise due to poor choice of variant, unmet expectations, or repeated purchases of the same product. Targito works with purchase and return history and can use this data for personalization. Communication then:
- recommends suitable options based on previous behavior
- takes into account current stock availability
- automatically excludes already returned products from the offer
The e-shop thus reduces the number of unnecessary returns and at the same time increases customer confidence in the recommended content.
Targito is not just a tool for sending emails, but a comprehensive CDP (Customer Data Platform) that helps e-shops grow, take care of their customers, and achieve greater campaign effectiveness with less effort.
See what our clients say about us
Our customers appreciate the data work, the fast support and the results they see after the first campaigns.
“Thanks to Targito, we have taken e-mailing one level higher. Faster newsletter creation, advanced automation, language mutations, detailed personalization, wide segmentation options, modern design and much more are what I appreciate about this tool. The constant updates and addition of new features move our emailing forward. This is positively reflected in the growing turnover from this channel.”
Radim Wojkowski
Manutan
Online Manager
“We have had a very positive experience with the Targito platform. We appreciate its intuitive environment, high reliability and wide range of advanced personalization options, which have helped us achieve significantly better results in our email campaigns. The fast and professional customer support, which is always ready to advise, is also a great help. We see Targito as a strong and reliable partner for our email marketing.”
Anna Borovcová
Smarty
Email Marketing Specialist
“At UniCredit Group, we place maximum emphasis on the security of our clients“ data. Therefore, every software and vendor selected must undergo a rigorous screening and selection process to ensure that all legal requirements for data security are met. Targito meets these high standards. We appreciate their ability to ”tailor” a product to our needs."
Vladimir Kováč
Unicredit
Head of CRM
“We have automated almost all of our communication with our customers and B2B partners, which was awarded first place in the categories of emailing campaigns and B2B services by the independent jury of the IEA competition in 2019.”
Jana Martínková
Activa
marketing manager
“We chose Targito as a tool for e-mailing mainly because of its ability to work with data. We were able to connect it with our own ERP system, which opened up virtually unlimited possibilities to tailor mailings to each customer. This has taken our emailing results to a whole new level. We also greatly appreciate the fast and quality support that always helps us find solutions.”
Vojtěch Rys
Skibike Radotín
CEO
“What we appreciate about Targit is its clear and fast work with an intuitive platform, wide use of data, advanced personalization and segmentation. Thanks to the constant development and addition of new features, we have the opportunity to continuously move our emailing forward. We also appreciate the great attitude of the entire team and their ability to find tailored solutions.
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Nika Janigová
Wafo
E-mailing specialist
“We currently have several projects in the Targito platform and we are really happy that there is a tool on the market that we use not only as a CRM, but also as a data platform - for mailing, data analysis and data export to other tools and advertising portals. If you want to streamline your mailing and get a better overview of your data, we can definitely recommend Targito.
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Allsport
Vit Válka
Marketing manager
