Seznam.cz recently introduced a new feature for users of its email accounts –Order Summary. This feature allows users to easily track their online purchases, including delivery status and other important information, right from their email inbox.

Why is this feature important for online stores?

Online stores that implement structured data in their transactional emails in accordance with the standardschema.org, mohou získat několik výhod:

  • Brand Visibility:Your logo and store name will be prominently displayed on every order, which will strengthen customer trust in your brand.
  • Direct link to the store:With just one click, customers can go from the order overview to the purchase details in your online store, which can increase the number of repeat purchases.
  • Improving Email Deliverability:Structured data makes it easier to categorize messages, so your transactional emails won't end up in the “Bulk” folder.
  • Easy communication:Related email messages are also easily accessible from the order overview, allowing customers to quickly find an invoice or contact information for customer support.

How to get involved?

To display your orders in the overview, you need to edit the HTML section of your transactional emails and add structured data in the following format:JSON-LDorMicrodata. For detailed implementation instructions, visit schema.seznam.cz/objednavky/dokumentace.

Frequent questions:

  • How much will I pay per logo impression?Displaying your logo and other information about your online store is completely free. All you need to do is include the correct data in the transactional emails related to orders.
  • Is it necessary to register in advance or apply for approval?No registration or approval is required. If your emails contain properly implemented structured data, they will be automatically processed into the order summary once the feature is deployed.
  • Will customers continue to receive my emails?Yes, your customers will continue to receive your emails as they are accustomed to. Structured data will simply allow for better display of information in the order summary without affecting the messages themselves.

By implementing structured data in your transactional emails, you can improve your customers' shopping experience and strengthen their loyalty to your brand.