Targito and Artificial Intelligence
Artificial intelligence that makes money—not just gives advice.
From data to a to the completed campaign
Targito AI leverages interconnected data from across the entire platform—from customer interests and purchase history, to seasonality and product availability, to predictive models. Using this information, it can automatically generate a comprehensive newsletter based on your instructions.
Choose whether you want to maintain control over the entire process or let Targito do the work for you. Targito AI can select a topic based on your target audience, suggest a structure for your marketing message, organize content into logical sections, and create both text and visuals—all in accordance with your business rules, brand guidelines, and brand voice.
By providing a 360° view of the customer, Targito AI becomes a tool that saves time, increases efficiency, and enables data-driven marketing campaigns. Routine administrative tasks take a back seat, allowing marketing teams to focus on creativity and precisely targeted, relevant communication.
Where is the Targito AI unique?
Targito AI isn’t just another text generator. It combines real customer data with generative artificial intelligence. It creates content based on up-to-date and relevant information. It works with purchase history, interests, sales performance, seasonality, and product availability—and tailors everything to your business rules. The output is practically ready to use right away, without complicated preparation or manual editing, waiting only for your approval or final adjustments. And most importantly, repeatedly.
What does AI monitor?
- The prepared texts match your style
Targita's onboarding process includes setting up a communication style. The AI uses data from historical messages - It adheres to your business rules
The AI automatically verifies that all recommendations comply with the set rules and restrictions. - Does it follow your style guide or corporate identity?
In Targit, you can set up not only your business rules but also your brand identity. Everything will match your colors and guidelines. - We listen to your needs
For each campaign, you can provide your own instructions, theme, or products you want to offer. If you have graphic files, we can process those as well. - They don't keep covering the same topics over and over again
AI is incredibly creative and original. It steps in when you run out of ideas. Targito automatically analyzes past campaigns and uses seasonal trends and shifts in the target audience’s preferences to create optimal content.
Where Else in Targit AI Helps?
Targito AI isn't just for automatically generating marketing messages. It's integrated throughout our entire Customer Data Platform (CDP) and it also helps in other key areas.
Product Recommendations
Predicting Behavior and Performance
AI uses purchase history, website behavior, and current product availability to recommend products that are most likely to be purchased. The selection is always tailored to the context and may vary depending on the customer segment, season, or campaign content.
Using predictive models, Targito AI estimates the likelihood of a purchase, cart abandonment, or a response to a specific type of offer. These predictions help businesses better plan campaigns, set up sales promotions, and optimize inventory.
Tips for Campaigns and Content
Automatic Segment Labels
Based on current data, AI can suggest topics and campaign types that have the highest chance of success. It can identify opportunities to engage customers, such as when their purchasing behavior changes or when a new product is launched.
When it comes to AI, we also focus on purely practical matters—Targito generates clear and practical descriptions of customer segments. You’ll find these particularly useful when training new colleagues or as a simple way to verify that your intended criteria are set up correctly.
Cross-Channel Utilization
We’ll turn the data into clear recommendations—when to reach out to whom, how to say it, and through which channel. This way, we’ll help you communicate with your customers naturally and at just the right moment.
See what our clients have to say about us
Our customers appreciate our data analysis, fast support, and results that are visible right from the first campaigns.
“Thanks to Targito, we’ve taken our email marketing to the next level. I really appreciate this tool’s faster newsletter creation, advanced automation, language versions, detailed personalization, extensive segmentation options, modern design, and much more. Constant updates and the addition of new features are driving our email marketing forward. This is reflected positively in the growing revenue from this channel.”
Radim Wojkowský
Manutan
Online Manager
“We’ve had a very positive experience with the Targito platform. We appreciate its intuitive interface, high reliability, and extensive advanced personalization options, which have helped us achieve significantly better results in our email campaigns. The fast and professional customer support, which is always ready to offer advice, is also a major asset. We view Targito as a strong and reliable partner for our email marketing.”
Anna Borovcová
Smarty
Email Marketing Specialist
“At UniCredit Group, we place the utmost emphasis on the security of our clients’ data. Every piece of software and every vendor we select must therefore undergo a thorough review and selection process to ensure that all legal requirements for data security are met. Targito meets these high standards. We appreciate their ability to tailor the product to our specific needs.”
Vladimír Kováč
Unicredit
Head of CRM
“We have almost completely automated our communication with our customers and B2B partners, an achievement that was recognized in 2019 by an independent jury of the IEA competition with first place in the categories of email campaigns and B2B services.”
Jana Martínková
Activa
marketingová manažerka
“We chose Targito as our email marketing tool primarily because of its ability to work with data. We were able to integrate it with our own ERP system, which opened up virtually unlimited possibilities for tailoring our email campaigns to each customer. As a result, the results of our email marketing have reached a whole new level. We also greatly appreciate the fast and high-quality support, which always helps us find a solution.”
Vojtěch Rys
Skibike Radotín
CEO
“What we appreciate most about Targit is its intuitive platform, which allows for efficient and streamlined work, as well as its extensive use of data, advanced personalization, and segmentation. Thanks to continuous development and the addition of new features, we’re able to constantly improve our email marketing. We also appreciate the entire team’s excellent attitude and their ability to find tailor-made solutions.
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Nika Janigová
Wafo
E-mailing specialist
“We currently have several projects running on the Targito platform, and we’re really glad there’s a tool on the market that we use not only as a CRM but also as a data platform—for email campaigns, data analysis, and exporting data to other tools and advertising portals. If you want to streamline your email campaigns and gain a better overview of your data, we can definitely recommend Targito.
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Allsport
Vít Válka
Marketing manager
