Targito and artificial intelligence
Artificial intelligence that makes money - not just advice.
From data to a finished campaign
Targito AI uses interconnected data from across the entire platform – from customer interests and purchase history, through seasonality and product availability, to predictive models. It can automatically prepare a complete newsletter based on your instructions using this information.
Choose whether you want to control the entire process or let Targito do the work for you. Targito AI can select topics based on your target audience, suggest a structure for your marketing message, group content into logical units, and create text and visuals. All in accordance with your business rules, brand manual, and brand tone.
By connecting to a 360° view of the customer, Targito AI becomes a tool that saves time, increases efficiency, and enables data-driven marketing campaigns. Routine execution takes a back seat, allowing marketing to focus on creativity and precisely targeted, relevant communication.
What makes Targito AI unique?
Targito AI is not just another text generator. It combines real customer data with generative artificial intelligence. It creates content based on current and relevant information. It works with purchase history, interests, sales, seasonality, and product availability—and adapts everything to your business rules. The output is immediately usable, without complicated preparation or manual additions, waiting only for your approval or final edits. And most importantly repeatedly.
What does AI monitor?
- The prepared texts match your style
Targit onboarding includes setting up a communication style. AI uses data from historical messages. - Complies with your business rules
AI automatically checks that all recommendations comply with the set rules and restrictions. - Does it use your graphic manual or corporate identity?
In Targit, you can set not only your business rules, but also your brand identity. Everything will match your colors and rules. - Listens to your requirements
For each campaign, you can add your own instructions, theme, or products you want to offer. If you have graphic materials, we can process them as well. - They don't keep going over the same topics over and over again.
AI is extremely creative and original. It kicks in when you run out of topics. Targito automatically monitors previous campaigns and uses seasonality and trends in target group preferences to create optimal content.
Where else does Targit AI help?
Targito AI is not just for automatically generating marketing messages. It is found across our entire Customer Data Platform (CDP) and also helps in other key areas.
Product recommendations
Prediction of behavior and performance
AI uses purchase history, web behavior, and current product availability to recommend products with the highest likelihood of purchase. The selection is always tailored to the context and may vary depending on the customer segment, season, or campaign content.
Using predictive models, Targito AI estimates the probability of a purchase, cart abandonment, or response to a specific type of offer. These predictions help you better plan campaigns, set up discount promotions, and optimize inventory.
Tips for campaigns and content
Automatic segment labels
Based on current data, AI can suggest topics and campaign types that have the highest chance of success. It can identify opportunities to reach customers, such as when their purchasing behavior changes or when a new product is launched.
With AI, we also think about purely practical matters – Targito generates clear and practical descriptions of customer segments. You can use these primarily when training new colleagues or as a simple way to verify that you have set the intended conditions correctly.
Cross-channel usage
We use the data to make clear recommendations—when to contact whom, what to say, and through which channel. This helps you talk to your customers naturally and at the right moment.
See what our clients say about us
Our customers appreciate the data work, the fast support and the results they see after the first campaigns.
“Thanks to Targito, we have taken e-mailing one level higher. Faster newsletter creation, advanced automation, language mutations, detailed personalization, wide segmentation options, modern design and much more are what I appreciate about this tool. The constant updates and addition of new features move our emailing forward. This is positively reflected in the growing turnover from this channel.”
Radim Wojkowski
Manutan
Online Manager
“We have had a very positive experience with the Targito platform. We appreciate its intuitive environment, high reliability and wide range of advanced personalization options, which have helped us achieve significantly better results in our email campaigns. The fast and professional customer support, which is always ready to advise, is also a great help. We see Targito as a strong and reliable partner for our email marketing.”
Anna Borovcová
Smarty
Email Marketing Specialist
“At UniCredit Group, we place maximum emphasis on the security of our clients“ data. Therefore, every software and vendor selected must undergo a rigorous screening and selection process to ensure that all legal requirements for data security are met. Targito meets these high standards. We appreciate their ability to ”tailor” a product to our needs."
Vladimir Kováč
Unicredit
Head of CRM
“We have automated almost all of our communication with our customers and B2B partners, which was awarded first place in the categories of emailing campaigns and B2B services by the independent jury of the IEA competition in 2019.”
Jana MartĂnková
Activa
marketing manager
“We chose Targito as a tool for e-mailing mainly because of its ability to work with data. We were able to connect it with our own ERP system, which opened up virtually unlimited possibilities to tailor mailings to each customer. This has taken our emailing results to a whole new level. We also greatly appreciate the fast and quality support that always helps us find solutions.”
Vojtěch Rys
Skibike RadotĂn
CEO
“What we appreciate about Targit is its clear and fast work with an intuitive platform, wide use of data, advanced personalization and segmentation. Thanks to the constant development and addition of new features, we have the opportunity to continuously move our emailing forward. We also appreciate the great attitude of the entire team and their ability to find tailored solutions.
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Nika Janigová
Wafo
E-mailing specialist
“We currently have several projects in the Targito platform and we are really happy that there is a tool on the market that we use not only as a CRM, but also as a data platform - for mailing, data analysis and data export to other tools and advertising portals. If you want to streamline your mailing and get a better overview of your data, we can definitely recommend Targito.
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Allsport
Vit Válka
Marketing manager
