Solutions for B2B
Get the power of CRM and automation in one tool.
Targito CDP as the basis for understanding B2B customers
B2B business is not based on impulsive purchases, but on long-term relationships and in-depth knowledge of customers. Data on companies, contact persons, orders, contracts, or sales representatives is available to you—but often scattered across CRM, ERP, marketing tools and other systems.
Targito CDP This data is consolidated into a single, clear overview that helps to better understand customer needs across the entire business process. This allows the same data to be used by marketing, sales representatives, and branches—whether in face-to-face meetings, planning business activities, or targeted communication outside the online environment.
Why B2B companies need specialized CDP
B2B has a different dynamic than retail—longer purchasing cycles, more decision-makers, individual pricing, and a strong role for the salesperson. Universal marketing tools often do not take this context into account.
Targito was created as a flexible data platform that adapts to various B2B models – from companies without an e-shop to complex portals with customized price lists. Thanks to data integration, automation, and omnichannel communication, it helps B2B companies manage customer relationships systematically and over the long term.
Use of data even without an e-shop
Not every B2B company sells through a traditional e-shop. Nevertheless, it is possible to work with the history of orders, inquiries, contracts, or client activities.
Not every B2B company sells through a traditional e-shop. Nevertheless, it is possible to work with the history of orders, inquiries, contracts, or client activities.
Individual prices according to the business agreement
In the B2B world, there is no single universal price list. Every customer has a different purchase volume, contractual terms, or long-term value. Targito allows you to work with prices flexibly—from simple price groups to fully customized prices for specific companies or contacts.
The platform supports multiple pricing levels:
- price groups (e.g., Gold, Silver, Partner)
- flat discounts on selected categories or products
- individual prices for a specific customer for a specific product
Pricing rules are based on data in the CDP and can be automatically reflected in communications, the B2B portal, and business scenarios. This means that customers always see the price that corresponds to their agreement, and salespeople can be sure that they are working with the latest terms and conditions.
Purchasing cycles under control
Timing is key in B2B. Repeat orders, consumables, seasonal purchases, and service intervals follow a clear logic that can be automated. Targito allows you to track typical customer purchasing behavior and initiate communication at the right moment—before your competitors do or before the customer forgets about their order.
PROBLEM-FREE INTEGRATION
Targito easily connects to your tools - e-shop, CRM, ERP, analytics and advertising systems. Data flows bi-directionally in real time. So you always have an up-to-date overview of your customer's behaviour and can react quickly. Implementation is fast, secure and supported by our team.
Personalization by company and specific role
In B2B, multiple people often communicate on behalf of a single company—technicians, buyers, management. Each of them needs different information and different details. Targito allows you to personalize content according to company, segment, and specific contact person. This ensures that everyone receives relevant messages that correspond to their role and stage of the business relationship.
Automation sales support
Automation in Targit is not just a marketing tool. It also helps sales teams.
Scenarios can automatically notify you of an approaching contract expiration, change in terms and conditions, new price list, or product news. This allows salespeople to enter into communication prepared and at the right time, instead of having to deal with routine reminders manually.
CRM-light where it makes sense
Smaller B2B teams or companies without robust CRM use Targito as a lightweight solution for contact management, customer segmentation, and communication history. Data from Targito is then used not only for marketing, but also for customer support and sales. Everyone works with the same customer overview, which naturally connects with other parts of the company and helps to better respond to customer needs in day-to-day operations.
Targito is not just a tool for sending emails, but a comprehensive solution that helps e-shops grow, take care of their customers, and achieve greater campaign effectiveness with less effort.
See what our clients say about us
Our customers appreciate the data work, the fast support and the results they see after the first campaigns.
“Thanks to Targito, we have taken e-mailing one level higher. Faster newsletter creation, advanced automation, language mutations, detailed personalization, wide segmentation options, modern design and much more are what I appreciate about this tool. The constant updates and addition of new features move our emailing forward. This is positively reflected in the growing turnover from this channel.”
Radim Wojkowski
Manutan
Online Manager
“We have had a very positive experience with the Targito platform. We appreciate its intuitive environment, high reliability and wide range of advanced personalization options, which have helped us achieve significantly better results in our email campaigns. The fast and professional customer support, which is always ready to advise, is also a great help. We see Targito as a strong and reliable partner for our email marketing.”
Anna Borovcová
Smarty
Email Marketing Specialist
“At UniCredit Group, we place maximum emphasis on the security of our clients“ data. Therefore, every software and vendor selected must undergo a rigorous screening and selection process to ensure that all legal requirements for data security are met. Targito meets these high standards. We appreciate their ability to ”tailor” a product to our needs."
Vladimir Kováč
Unicredit
Head of CRM
“We have automated almost all of our communication with our customers and B2B partners, which was awarded first place in the categories of emailing campaigns and B2B services by the independent jury of the IEA competition in 2019.”
Jana Martínková
Activa
marketing manager
“We chose Targito as a tool for e-mailing mainly because of its ability to work with data. We were able to connect it with our own ERP system, which opened up virtually unlimited possibilities to tailor mailings to each customer. This has taken our emailing results to a whole new level. We also greatly appreciate the fast and quality support that always helps us find solutions.”
Vojtěch Rys
Skibike Radotín
CEO
“What we appreciate about Targit is its clear and fast work with an intuitive platform, wide use of data, advanced personalization and segmentation. Thanks to the constant development and addition of new features, we have the opportunity to continuously move our emailing forward. We also appreciate the great attitude of the entire team and their ability to find tailored solutions.
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Nika Janigová
Wafo
E-mailing specialist
“We currently have several projects in the Targito platform and we are really happy that there is a tool on the market that we use not only as a CRM, but also as a data platform - for mailing, data analysis and data export to other tools and advertising portals. If you want to streamline your mailing and get a better overview of your data, we can definitely recommend Targito.
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Allsport
Vit Válka
Marketing manager
