B2B Solutions
Get the power of CRM and automation in a single tool.
Targito CDP as the foundation for understanding B2B customers
B2B business It is not based on impulse purchases, but on long-term relationships and in-depth knowledge of customers. You have access to data on companies, contacts, orders, contracts, and salespeople—but this data is often scattered across CRM, ERP, marketing tools and other systems.
Targito CDP It consolidates this data into a single, clear overview that helps provide a better understanding of customer needs throughout the entire sales process. As a result, marketing teams, sales representatives, and branch offices can all use the same data—whether during in-person meetings, when planning sales activities, or for targeted communication outside the online environment.
Why B2B Companies Need specialized CDP
B2B operates under different dynamics than retail—longer purchasing cycles, more decision-makers, customized pricing, and a strong role for the sales representative. Generic marketing tools often do not take this context into account.
Targito was created as a flexible data platform that adapts to various B2B models—from companies without an online store to comprehensive portals with customized price lists. Through data integration, automation, and omnichannel communication, it helps B2B companies manage customer relationships systematically and over the long term.
Use of Data even without an e-shop
Not every B2B company sells through a traditional e-shop. Nevertheless, it is possible to track the history of orders, inquiries, contracts, and client activities.
Targito integrates with CRM, ERP, and other internal systems to provide a unified view of both the customer and the company. This allows you to tailor your communications based on real data, rather than manually maintained lists.
Individual Prices in accordance with the commercial agreement
In the B2B world, there is no single, universal price list. Every customer has different purchase volumes, contract terms, or long-term value. Targito allows you to manage prices flexibly—from simple price groups to fully customized prices for specific companies or contacts.
The platform supports multiple pricing tiers:
- price tiers (e.g., Gold, Silver, Partner)
- Flat-rate discounts on selected categories or products
- Individual prices for a specific customer for a specific product
Pricing rules are based on data in CDP and can be automatically applied to communications, the B2B portal, and business scenarios. This ensures that customers always see the price that corresponds to their agreement, and sales representatives can be confident that they are working with the most up-to-date terms.
Purchasing Cycles under control
In B2B, timing is key. Recurring orders, consumables, seasonal purchases, and service intervals follow a clear pattern that can be automated. Targito lets you track typical customer purchasing behavior and initiate communication at the right moment—before the competition reaches out or before the customer forgets to place an order.
SEAMLESS INTEGRATION
Targito easily integrates with your tools—your e-shop, CRM, ERP, analytics, and advertising systems. Data flows in both directions in real time. This gives you a constantly up-to-date overview of your customers’ behavior, allowing you to respond quickly. Implementation is fast, secure, and supported by our team.
Personalization by company and specific role
In B2B, multiple people often represent a single company—engineers, buyers, and management. Each of them needs different information and a different level of detail. Targito allows you to personalize content based on the company, segment, and specific contact person. As a result, everyone receives relevant messages that correspond to their role and the stage of the business relationship.
Automations sales support
Automation in Targit isn't just a marketing tool. It also helps sales teams.
Scripts can automatically alert sales representatives to an upcoming contract expiration, a change in terms and conditions, a new price list, or a new product. This allows sales representatives to engage in communication at the right time and fully prepared, rather than having to handle routine reminders manually.
CRM-light where it makes sense
Smaller B2B teams or companies without a robust CRM use Targito as a lightweight solution for contact management, customer segmentation, and tracking communication history. Data from Targito is then used not only by the marketing team, but also by customer support and sales representatives. Everyone works with the same customer overview, which naturally integrates with other parts of the company and helps them better respond to client needs in day-to-day operations.
Targito is not just an email marketing tool, but a comprehensive solution that helps e-commerce stores grow, nurture their customers, and achieve greater campaign effectiveness with less effort.
See what our clients have to say about us
Our customers appreciate our data analysis, fast support, and results that are visible right from the first campaigns.
“Thanks to Targito, we’ve taken our email marketing to the next level. I really appreciate this tool’s faster newsletter creation, advanced automation, language versions, detailed personalization, extensive segmentation options, modern design, and much more. Constant updates and the addition of new features are driving our email marketing forward. This is reflected positively in the growing revenue from this channel.”
Radim Wojkowský
Manutan
Online Manager
“We’ve had a very positive experience with the Targito platform. We appreciate its intuitive interface, high reliability, and extensive advanced personalization options, which have helped us achieve significantly better results in our email campaigns. The fast and professional customer support, which is always ready to offer advice, is also a major asset. We view Targito as a strong and reliable partner for our email marketing.”
Anna Borovcová
Smarty
Email Marketing Specialist
“At UniCredit Group, we place the utmost emphasis on the security of our clients’ data. Every piece of software and every vendor we select must therefore undergo a thorough review and selection process to ensure that all legal requirements for data security are met. Targito meets these high standards. We appreciate their ability to tailor the product to our specific needs.”
Vladimír Kováč
Unicredit
Head of CRM
“We have almost completely automated our communication with our customers and B2B partners, an achievement that was recognized in 2019 by an independent jury of the IEA competition with first place in the categories of email campaigns and B2B services.”
Jana Martínková
Activa
marketingová manažerka
“We chose Targito as our email marketing tool primarily because of its ability to work with data. We were able to integrate it with our own ERP system, which opened up virtually unlimited possibilities for tailoring our email campaigns to each customer. As a result, the results of our email marketing have reached a whole new level. We also greatly appreciate the fast and high-quality support, which always helps us find a solution.”
Vojtěch Rys
Skibike Radotín
CEO
“What we appreciate most about Targit is its intuitive platform, which allows for efficient and streamlined work, as well as its extensive use of data, advanced personalization, and segmentation. Thanks to continuous development and the addition of new features, we’re able to constantly improve our email marketing. We also appreciate the entire team’s excellent attitude and their ability to find tailor-made solutions.
”
Nika Janigová
Wafo
E-mailing specialist
“We currently have several projects running on the Targito platform, and we’re really glad there’s a tool on the market that we use not only as a CRM but also as a data platform—for email campaigns, data analysis, and exporting data to other tools and advertising portals. If you want to streamline your email campaigns and gain a better overview of your data, we can definitely recommend Targito.
”
Allsport
Vít Válka
Marketing manager
