Automation & Scenarios

Campaigns that you set up once and make money in the long run.

Automationthat grow with your business

Manually controlled marketing is difficult to scale. With a growing number of customers, channels, and campaigns, the number of executives quickly increases and there is less room for strategy. Automation in Targit allows you to build marketing that works equally well for hundreds or hundreds of thousands of customers.

Scenarios respond to behavior and data in real time and deliver relevant communication at the right moment. Targito AI can help you prepare content, structure scenarios, or select suitable products—so that automation remains effective even as you continue to grow.

Respond to anything. Build on all data.

Scenarios in Targit can be based on any data in the platform. This allows you to manage communication according to your business logic, not the limitations of the tool. Registration, responses to purchases or inactivity are a given. At Targit, we go further and allow you to run scenarios in situations such as:

  • combination of behavior and time (e.g., a customer repeatedly views products but does not make a purchase within 48 hours)
  • change in customer value (e.g., LTV growth above a specified limit)
  • purchase of a product with specific parameters (brand, price, seasonality, availability)
  • compliance with or violation of a business rule (e.g., score decrease, limit exhausted, status change in external system)

You control each scenario with conditions, delays, branching, content, and channel selection—without compromise.

Full control over logic and channels

At each step of the scenario, you have full control over what, when, and through which channel is sent. You can easily set up:

  • time delays between individual steps
  • conditions that must be met
  • selection of communication channel (e-mail, SMS, push notifications, etc.)
  • different content for different customer groups
  • sending data to your systems

Automation is therefore not a one-off event, but a smart process that adapts to the situation.

Easier it can't be anymore

Every scenario in Targitu you create them in a visually clear drag & drop editor that you have full control over. You build the logic of the scenarios step by step to match your business – without programming and without complex code. This makes the scenarios easy to understand, clear, and easy to edit even after launch.

Scenarios allow you to branch content according to segments, conditions, or customer behavior and combine multiple communication channelsThey can respond to performance, work with external data, and follow contact policy rules. At each step, you can see how many customers have gone through it and what their response was, so you can continuously fine-tune scenarios and improve their performance.

And if you need to save time or get inspiration, Targito AI is available to you for content design and targeting.

Avatar: automation based on long-term behavior

Automation in Targit works closely with so-called avatars – smart customer segments that you monitor over time. An avatar represents a group of customers with common behavior, purchase history, or preferences.

Typically, they can represent VIP customers, high-potential customers, or other commercially key groups. In practice, they serve as data-driven marketing personas that you can use to build automation, personalization, and long-term strategy.