Automatizace & scénáře

Kampaně, které nastavíte jednou a vydělávají dlouhodobě.

Automations, which grow along with your business

Manually managed marketing is difficult to scale. As the number of customers, channels, and campaigns grows, the administrative workload increases rapidly, leaving less room for strategy. Automation in Targito allows you to structure your marketing so that it works just as well for hundreds as it does for hundreds of thousands of customers.

Workflows respond to behavior and real-time data and deliver relevant communications at the right moment. Targito AI can help you with content creation, workflow structure, and selecting the right products—ensuring that your automation remains effective even as your business continues to grow.

Respond to anything. Base your decisions on all the data.

Scenarios in Targito can be based on any data within the platform. This allows you to manage communications according to your business logic, not the tool’s limitations. Registration, responses to purchases, or inactivity are a given; in Targit, we go a step further, and you can trigger scenarios, for example, when:

  • a combination of behavior and time (e.g., a customer repeatedly views products but does not make a purchase within 48 hours)
  • a change in the customer's value (e.g., an increase in LTV above a specified threshold)
  • purchase of a product with specific specifications (brand, price, seasonality, availability)
  • compliance with or violation of a business rule (e.g., a drop in score, reaching the limit, a status change in an external system)

You control every scenario through conditions, delays, branching, content, and channel selection—without having to compromise.

Full control over both the logic and the channels

For each step of the workflow, you have full control over what is sent, when, and through which channel. You can easily configure:

  • time delays between individual steps
  • conditions that must be met
  • selection of communication channel (email, text message, push notification, etc.)
  • different content for different customer groups
  • sending data to your systems

Automation is therefore not a one-time event, but a smart process that adapts to the situation.

It couldn't be any easier

Each scenario in Targito You create them in a visually intuitive drag-and-drop editor that you have full control over. You build the logic of your scenarios step by step to match your business— without programming and complicated code. This makes the scripts easy to understand, well-organized, and simple to edit even after they've been run.

Scenarios allow you to branch content based on segments, conditions, or customer behavior and combine multiple communication channels. They can respond to performance, work with external data, and follow contact policy rules. At each step, you can also see how many customers went through it and how they responded, so you can continuously fine-tune the scenarios and improve their performance.

And if you need to save time or get some inspiration, Targito AI is available to assist you with content design and targeting.

Avatar: automation based on long-term behavior

Automation in Targito works closely with what are known as “avatars”—smart customer segments that you track over the long term. An avatar represents a group of customers who share common behaviors, purchase histories, or preferences.

Typically, these might include VIP customers, high-potential customers, or other key business groups. In practice, they serve as data-driven marketing personas that you can use to build automation, personalization, and long-term strategies.