SG nábytek is a Czech family-owned business with a history dating back to 2016. Their goal is to provide customers with high-quality, stylish, yet affordable products. This approach has paid off in the long run, which is why they offer their furniture not only in the Czech Republic but also in Slovakia and Hungary. They focus on providing quality service and strive to give their customers access to the latest trends in furniture.
Challenge
After the client joined Targito, we presented specific strategies for getting the most out of email marketing, and we agreed to develop a welcome campaign. From the start, we focused on two main goals. The first was to raise funds for the client’s further development, and the second was to quickly increase the number of contacts in the database and engage them in future automated campaigns.
Solution
For the Welcome campaign, we defined a target customer persona — any user who visits the website. We did not limit the number of times the pop-up appears in order to achieve the best possible results in the shortest possible time, with the understanding that we will fine-tune the pop-up settings in the coming months based on the results we achieve.
We had set our goals. The next step was to choose a suitable design and an appealing incentive that would boost the campaign’s overall performance. We created graphic designs that highlighted the client’s brand, and together we selected the winning design. We prepared the individual steps of the pop-up, set up an automated campaign, and within a short time, we delivered the finished campaign to the client, ready to launch. Now came the most critical phase: testing how users would react to the pop-up on the website and seeing what results we would get.
Results
We launched the campaign in February and, together with the client, eagerly awaited the first results. At the end of February, we conducted our first progress review. Revenue from the campaign in just under a month totaled 347,000 CZK (excluding VAT), and we collected around 200 new leads. These results alone made it clear that we had already recouped the cost of preparing the entire campaign — and we were only just getting started.
Tržba za březen byla neuvěřitelných 2.918.000 Kč bez DPH a posbírali jsme více než 1600 nových kontaktů!
We wanted to make sure this wasn’t a data error, so we double-checked everything and waited for the next month’s results. In April, revenue stabilized at 2,384,000 CZK (excluding VAT), and we collected more than 1,400 new leads.
It was now abundantly clear that our hypothesis had been confirmed: the Welcome campaign rightfully ranks among the highest-performing and most essential campaigns that a client should include in their portfolio of automated campaigns. For your information, here are the average monthly revenues from the campaign over the course of one year since its launch: 2,200,000 CZK, excluding VAT.
Recommendations
If you’re looking for a quick and easy way to secure funding for growing your email marketing efforts—as well as other marketing channels — the answer is simple: the WELCOME CAMPAIGN. However, never rely on just one campaign to solve all your problems; instead, actively work on expanding your portfolio of active campaigns. Opuštěný košík, Recently Viewed Products, Discount Alerts, Repeat Purchases, Holidays, Birthdays, Anniversaries, New Arrivals, and dozens of other automated campaigns that will effectively address all key areas of email marketing: lead generation, performance, and retention.