{"id":11989,"date":"2026-08-08T12:55:15","date_gmt":"2026-08-08T10:55:15","guid":{"rendered":"https:\/\/www.targito.com\/case-study\/zoot-ai-generovany-email\/"},"modified":"2026-08-10T11:03:43","modified_gmt":"2026-08-10T09:03:43","slug":"zoot-ai-generovany-email","status":"publish","type":"targito_case_study","link":"https:\/\/www.targito.com\/en\/case-study\/zoot-ai-generovany-email\/","title":{"rendered":"ZOOT sent the first fully AI-generated email. And he's not ashamed of it."},"content":{"rendered":"<section class=\"targito-detail-block targito-detail-image-text\"><img decoding=\"async\" src=\"https:\/\/www.targito.com\/wp-content\/plugins\/targito-cdp-page\/assets\/images\/case-study-detail\/intro.png\" alt=\"\" \/><h2>The email address existed. But it wasn't selling.<\/h2><div class=\"targito-detail-richtext\"><p>ZOOT m\u011bl rozs\u00e1hlou datab\u00e1zi z\u00e1kazn\u00edk\u016f a pravidelnou e-mailovou komunikaci. V\u00fdsledky ale neodpov\u00eddaly potenci\u00e1lu zna\u010dky ani mno\u017estv\u00ed dostupn\u00fdch dat.<\/p>\n<p>C\u00edlem bylo propojit data, automatizovat rozhodov\u00e1n\u00ed a doru\u010dit ka\u017ed\u00e9mu z\u00e1kazn\u00edkovi relevantn\u011bj\u0161\u00ed obsah.<\/p>\n<\/div><\/section><section class=\"targito-detail-block targito-detail-metric-story\"><div class=\"targito-detail-metric-story__grid\"><img decoding=\"async\" src=\"https:\/\/www.targito.com\/wp-content\/plugins\/targito-cdp-page\/assets\/images\/case-study-detail\/metric-zoot.png\" alt=\"\"\/><div class=\"targito-detail-metric-story__metric\"><strong>0 %<\/strong><span>AI e-mail\u016f v portfoliu p\u0159ed nasazen\u00edm Targita<\/span><\/div><\/div><h2>Daty to nekon\u010d\u00ed<\/h2><div class=\"targito-detail-richtext\"><p>Targito propojilo data z e-shopu, z\u00e1kaznick\u00e9 chov\u00e1n\u00ed a historii n\u00e1kup\u016f. V\u00fdsledkem bylo detailn\u00ed segmentov\u00e1n\u00ed, kter\u00e9 umo\u017enilo pos\u00edlat spr\u00e1vnou zpr\u00e1vu ve spr\u00e1vn\u00fd \u010das spr\u00e1vn\u00e9mu z\u00e1kazn\u00edkovi.<\/p>\n<\/div><\/section><section class=\"targito-detail-block targito-detail-features\"><h2>Syst\u00e9m, kter\u00fd vyd\u011bl\u00e1v\u00e1 bez manu\u00e1ln\u00ed pr\u00e1ce<\/h2><div class=\"targito-detail-features__grid\"><article><span class=\"targito-detail-features__icon\" aria-hidden=\"true\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.targito.com\/wp-content\/plugins\/targito-cdp-page\/assets\/images\/case-study-detail\/feature-1.svg\" alt=\"\" width=\"16\" height=\"16\" \/><\/span><h3>AI obsah<\/h3><p>Automaticky generovan\u00fd text e-mail\u016f p\u0159izp\u016fsoben\u00fd ka\u017ed\u00e9mu z\u00e1kazn\u00edkovi<\/p><\/article><article><span class=\"targito-detail-features__icon\" aria-hidden=\"true\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.targito.com\/wp-content\/plugins\/targito-cdp-page\/assets\/images\/case-study-detail\/feature-2.svg\" alt=\"\" width=\"16\" height=\"16\" \/><\/span><h3>Timing optimalizace<\/h3><p>Syst\u00e9m s\u00e1m ur\u010d\u00ed nejlep\u0161\u00ed \u010das odesl\u00e1n\u00ed pro ka\u017ed\u00e9ho p\u0159\u00edjemce<\/p><\/article><article><span class=\"targito-detail-features__icon\" aria-hidden=\"true\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.targito.com\/wp-content\/plugins\/targito-cdp-page\/assets\/images\/case-study-detail\/feature-3.svg\" alt=\"\" width=\"16\" height=\"16\" \/><\/span><h3>Automatick\u00e9 sc\u00e9n\u00e1\u0159e<\/h3><p>Z\u00e1chrana ko\u0161\u00edku, win-back kampan\u011b a onboarding bez manu\u00e1ln\u00edho z\u00e1sahu<\/p><\/article><article><span class=\"targito-detail-features__icon\" aria-hidden=\"true\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.targito.com\/wp-content\/plugins\/targito-cdp-page\/assets\/images\/case-study-detail\/feature-4.svg\" alt=\"\" width=\"16\" height=\"16\" \/><\/span><h3>Prediktivn\u00ed segmenty<\/h3><p>AI rozpozn\u00e1 z\u00e1kazn\u00edky p\u0159ipraven\u00e9 k n\u00e1kupu nebo hroz\u00edc\u00ed odchodem<\/p><\/article><article><span class=\"targito-detail-features__icon\" aria-hidden=\"true\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.targito.com\/wp-content\/plugins\/targito-cdp-page\/assets\/images\/case-study-detail\/feature-5.svg\" alt=\"\" width=\"16\" height=\"16\" \/><\/span><h3>Real-time reporting<\/h3><p>P\u0159ehled v\u00fdsledk\u016f kampan\u00ed v re\u00e1ln\u00e9m \u010dase p\u0159\u00edmo v dashboardu<\/p><\/article><article><span class=\"targito-detail-features__icon\" aria-hidden=\"true\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.targito.com\/wp-content\/plugins\/targito-cdp-page\/assets\/images\/case-study-detail\/feature-6.svg\" alt=\"\" width=\"16\" height=\"16\" \/><\/span><h3>Multichannel<\/h3><p>E-mail, SMS a push notifikace z jednoho m\u00edsta, koordinovan\u011b<\/p><\/article><\/div><\/section><section class=\"targito-detail-block targito-detail-image-text targito-detail-image-text--body\"><img decoding=\"async\" src=\"https:\/\/www.targito.com\/wp-content\/plugins\/targito-cdp-page\/assets\/images\/case-study-detail\/body.png\" alt=\"\" \/><h2>Daty to nekon\u010d\u00ed<\/h2><div class=\"targito-detail-richtext\"><p>Targito sjednotilo z\u00e1kaznick\u00e1 data a umo\u017enilo zna\u010dce pracovat s nimi v re\u00e1ln\u00e9m \u010dase. Marketingov\u00fd t\u00fdm z\u00edskal jeden p\u0159ehledn\u00fd zdroj pravdy a automatick\u00e9 sc\u00e9n\u00e1\u0159e, kter\u00e9 funguj\u00ed bez ka\u017edodenn\u00ed ru\u010dn\u00ed obsluhy.<\/p>\n<p>V\u00fdsledkem je relevantn\u011bj\u0161\u00ed komunikace, rychlej\u0161\u00ed pr\u00e1ce t\u00fdmu a m\u011b\u0159iteln\u00fd dopad na tr\u017eby.<\/p>\n<\/div><\/section><section class=\"targito-detail-block targito-detail-numbers targito-detail-numbers--stats\"><h2>\u010c\u00edsla mluv\u00ed za v\u0161e<\/h2><div><article><strong class=\"\">39 %<\/strong><span>N\u00e1r\u016fst open rate kampan\u00ed<\/span><\/article><article><strong class=\"\">33 %<\/strong><span>V\u00edce proklik\u016f v e-mailech<\/span><\/article><article><strong class=\"\">17,9 mil<\/strong><span>Odeslan\u00fdch e-mail\u016f ro\u010dn\u011b<\/span><\/article><article><strong class=\"\">2,4 mil<\/strong><span>Aktivn\u00edch z\u00e1kazn\u00edk\u016f v CDP<\/span><\/article><article><strong class=\"\">+10 %<\/strong><span>Konverzn\u00ed pom\u011br<\/span><\/article><\/div><\/section><section class=\"targito-detail-block targito-detail-dark-media\"><div class=\"targito-detail-dark-media__image\"><img decoding=\"async\" src=\"https:\/\/www.targito.com\/wp-content\/plugins\/targito-cdp-page\/assets\/images\/case-study-detail\/realtime-data.png\" alt=\"\"\/><\/div><div class=\"targito-detail-dark-media__copy\"><span>V\u00ddSLEDKY<\/span><h2>Daty to nekon\u010d\u00ed<\/h2><p>Syst\u00e9m Targita zpracov\u00e1v\u00e1 data v re\u00e1ln\u00e9m \u010dase a umo\u017e\u0148uje ZOOTu reagovat na z\u00e1kaznick\u00e9 chov\u00e1n\u00ed okam\u017eit\u011b \u2014 bez manu\u00e1ln\u00edho z\u00e1sahu.<\/p>\n<\/div><\/section><section class=\"targito-detail-block targito-detail-progress\"><h2>Jak jsme se dostali zp\u00e1tky na 35 %<\/h2><div class=\"targito-detail-progress__row\"><b>Krok 1<\/b><div class=\"targito-detail-progress__body\"><span>Audit st\u00e1vaj\u00edc\u00edho stavu a segmentace datab\u00e1ze<\/span><i><u style=\"width:100%\"><\/u><\/i><\/div><em>\u2713<\/em><\/div><div class=\"targito-detail-progress__row\"><b>Krok 2<\/b><div class=\"targito-detail-progress__body\"><span>Nasazen\u00ed Targito CDP a napojen\u00ed dat z e-shopu<\/span><i><u style=\"width:100%\"><\/u><\/i><\/div><em>\u2713<\/em><\/div><div class=\"targito-detail-progress__row\"><b>Krok 3<\/b><div class=\"targito-detail-progress__body\"><span>Spu\u0161t\u011bn\u00ed AI-generovan\u00fdch e-mail\u016f pro top segmenty<\/span><i><u style=\"width:80%\"><\/u><\/i><\/div><em>+28 %<\/em><\/div><div class=\"targito-detail-progress__row\"><b>V\u00fdsledek<\/b><div class=\"targito-detail-progress__body\"><span>Celkov\u00fd n\u00e1r\u016fst open rate po 3 m\u011bs\u00edc\u00edch<\/span><i><u style=\"width:90%\"><\/u><\/i><\/div><em>+35 %<\/em><\/div><\/section><blockquote class=\"targito-detail-block targito-detail-quote\"><p>D\u00edky Targito CDP m\u00e1me nekone\u010dn\u00e9 mo\u017enosti, jak pracovat se z\u00e1kazn\u00edky. Oce\u0148ujeme p\u0159\u00edstup cel\u00e9ho t\u00fdmu a v\u00fdsledky, kter\u00e9 jsou m\u011b\u0159iteln\u00e9 hned od prvn\u00edho m\u011bs\u00edce.<\/p><footer><strong>Jana Proch\u00e1zkov\u00e1<\/strong><span>Head of Marketing \u00b7 ZOOT<\/span><\/footer><\/blockquote><section class=\"targito-detail-block targito-detail-numbers targito-detail-numbers--results\"><h2>Co p\u0159ineslo nejv\u00edc tr\u017eeb<\/h2><div><article><strong class=\"\">2 670 702<\/strong><span>Odeslan\u00fdch e-mail\u016f<\/span><\/article><article><strong class=\"\">404 514<\/strong><span>Otev\u0159en\u00fdch e-mail\u016f<\/span><\/article><article><strong class=\"is-accent\">33,11 %<\/strong><span>Open rate<\/span><\/article><article><strong class=\"\">49 993<\/strong><span>Proklik\u016f<\/span><\/article><article><strong class=\"is-accent\">2,06 mil.<\/strong><span>Revenue (K\u010d)<\/span><\/article><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>\u010cesk\u00fd e-shop s m\u00f3dou ZOOT testdrive dokazuje, \u017ee to jde. Jak st\u00e1lo na jejich cest\u011b od nulov\u00fdch k oslniv\u00fdm v\u00fdsledk\u016fm s pomoc\u00ed technologie a generativn\u00ed AI.<\/p>","protected":false},"author":1,"featured_media":11974,"template":"","case_study_category":[167],"case_study_tag":[168],"class_list":["post-11989","targito_case_study","type-targito_case_study","status-publish","has-post-thumbnail","hentry","case_study_category-e-commerce","case_study_tag-e-mail-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ZOOT poslal prvn\u00ed zcela AI generovan\u00fd e-mail. A nestyd\u00ed se za to. - Targito<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.targito.com\/en\/case-study\/zoot-ai-generovany-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ZOOT poslal prvn\u00ed zcela AI generovan\u00fd e-mail. A nestyd\u00ed se za to. - Targito\" \/>\n<meta property=\"og:description\" content=\"\u010cesk\u00fd e-shop s m\u00f3dou ZOOT testdrive dokazuje, \u017ee to jde. 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