{"id":10920,"date":"2025-12-22T11:44:21","date_gmt":"2025-12-22T10:44:21","guid":{"rendered":"https:\/\/www.targito.com\/?p=10920"},"modified":"2026-01-09T08:42:49","modified_gmt":"2026-01-09T07:42:49","slug":"zoot-poslal-prvni-zcela-ai-generovany-e-mail-a-nestydi-se-za-to","status":"publish","type":"post","link":"https:\/\/www.targito.com\/en\/zoot-poslal-prvni-zcela-ai-generovany-e-mail-a-nestydi-se-za-to\/","title":{"rendered":"ZOOT sent the first fully AI-generated email. And he's not ashamed of it."},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-68f8a5ad56ef8\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-68f8a5ad56ef8 text-left wd-font-weight-400 wd-fontsize-custom vc_custom_1761125814506\">\n\t\t\t<p>Czech online fashion store <a href=\"http:\/\/www.zoot.cz\" target=\"_blank\" rel=\"noreferrer noopener\">ZOOT<\/a> consistently demonstrates that it wants to stay on top of trends\u2014not only in the products it sells, but also in its communications. That\u2019s why it was the first company in the Czech Republic to use technology that allows to <strong>use generative AI to create the entire <a class=\"glossaryLink\"  href=\"https:\/\/www.targito.com\/en\/slovnik\/newsletter\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>after newsletter<\/a><\/strong>. You heard right\u2014the whole process. From product selection to copywriting to graphic design. And the technology is ours!<\/p>\n<p><!-- \/wp:post-content --><\/p>\n<p><!-- wp:paragraph --><em>\u201cLet\u2019s point the finger at him! He\u2019s the one who wants to cut labor costs and is therefore secretly taking advantage of new technologies!\u201d<\/em> said the naysayers. No, ZOOT openly admits to using AI. But in the same breath, it adds that <strong>the goal was never to completely replace human expertise<\/strong>. But to highlight the opportunities available to marketers today in terms of delegating repetitive tasks to artificial intelligence.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph -->We are happy that <strong>our clients are<\/strong> that <strong>progressive<\/strong>, such as ZOOT. They constantly encourage us to push the boundaries of what\u2019s impossible. As CTO Honza Ba\u0161t\u00fd\u0159 admitted at the Send Summit 2023 conference: <em>\u201cIn 2019, I thought it would be more than five years before AI would be able to compose a complete email. I was wrong.\u201d<\/em><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph -->And he has only himself to blame for that mistake. Because it was Honza and his team who put together the POC (proof of concept) campaign for ZOOT, in which <strong>generative AI uses data from Targito as input and then transforms it into a newsletter<\/strong>, which it determines would be best to send to a selected customer segment at this time.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-68f8a56559e44\" class=\"wd-image wd-wpb wd-rs-68f8a56559e44 text-center\">\n\t\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1067\" height=\"1200\" src=\"https:\/\/www.targito.com\/wp-content\/uploads\/2025\/10\/Untitled-design-11-1067x1200-1.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.targito.com\/wp-content\/uploads\/2025\/10\/Untitled-design-11-1067x1200-1.webp 1067w, https:\/\/www.targito.com\/wp-content\/uploads\/2025\/10\/Untitled-design-11-1067x1200-1-267x300.webp 267w, https:\/\/www.targito.com\/wp-content\/uploads\/2025\/10\/Untitled-design-11-1067x1200-1-711x800.webp 711w, https:\/\/www.targito.com\/wp-content\/uploads\/2025\/10\/Untitled-design-11-1067x1200-1-768x864.webp 768w, https:\/\/www.targito.com\/wp-content\/uploads\/2025\/10\/Untitled-design-11-1067x1200-1-430x484.webp 430w, https:\/\/www.targito.com\/wp-content\/uploads\/2025\/10\/Untitled-design-11-1067x1200-1-700x787.webp 700w, https:\/\/www.targito.com\/wp-content\/uploads\/2025\/10\/Untitled-design-11-1067x1200-1-150x169.webp 150w\" sizes=\"auto, (max-width: 1067px) 100vw, 1067px\"\/>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-68f8a5ba5eeaa\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-68f8a5ba5eeaa text-left\">\n\t\t\t<p>Three versions were created, from which the client made a selection and intentionally sent them to their database without further modification. In actual use, however, it is currently expected that <strong>AI will generate only the draft<\/strong>. <strong>The tool frees up the specialist's hands<\/strong> in terms of time, but it won\u2019t prevent him from editing the content in any way. Because, especially when a brand\u2019s communication is as specific as ZOOT\u2019s has been for years, the \u201ctone of voice\u201d needs to be monitored by a copywriter. Even so, however, this is <strong>significant time saving in preparing ongoing promotional campaigns<\/strong>.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-68f8a65b72915\" class=\"wd-image wd-wpb wd-rs-68f8a65b72915 text-center\">\n\t\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.targito.com\/wp-content\/uploads\/2025\/10\/zoot-ai-reference-1200x675-1.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.targito.com\/wp-content\/uploads\/2025\/10\/zoot-ai-reference-1200x675-1.webp 1200w, https:\/\/www.targito.com\/wp-content\/uploads\/2025\/10\/zoot-ai-reference-1200x675-1-400x225.webp 400w, https:\/\/www.targito.com\/wp-content\/uploads\/2025\/10\/zoot-ai-reference-1200x675-1-768x432.webp 768w, https:\/\/www.targito.com\/wp-content\/uploads\/2025\/10\/zoot-ai-reference-1200x675-1-430x242.webp 430w, https:\/\/www.targito.com\/wp-content\/uploads\/2025\/10\/zoot-ai-reference-1200x675-1-700x394.webp 700w, https:\/\/www.targito.com\/wp-content\/uploads\/2025\/10\/zoot-ai-reference-1200x675-1-150x84.webp 150w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"\/>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-68f8a6e1a455e\" class=\"title-wrapper wd-wpb wd-set-mb reset-last-child  wd-rs-68f8a6e1a455e wd-title-color-default wd-title-style-default text-left vc_custom_1761126123537 wd-width-enabled wd-underline-colored\" style=\"--wd-max-width: 70%;\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight-700 wd-fontsize-l\">As Jaroslav Kauck\u00fd, CMO of ZOOT, adds:<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-68f8a7019a32a\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-68f8a7019a32a text-left wd-font-weight-400 wd-fontsize-custom vc_custom_1761126152846\">\n\t\t\t<p><em>\u201cSaving time within the team was one of our main motivations for wanting to develop this tool together with Targit. Entering new markets, our loyalty program, and our own mobile apps are projects that require the team\u2019s full attention. We can\u2019t operate without promotional email campaigns, but the steps involved in creating them are so routine that I was looking for a way to save our specialists\u2019 time so they could focus on more strategic tasks instead.\u201d<\/em><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1763980754097 vc_row-has-fill wd-rs-692435c43948d\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-68c821b2c2fdc\" class=\"title-wrapper wd-wpb wd-set-mb reset-last-child  wd-rs-68c821b2c2fdc wd-title-color-default wd-title-style-default text-left vc_custom_1757946294132 wd-width-enabled wd-underline-colored\" style=\"--wd-max-width: 70%;\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight-700 wd-fontsize-l\">Conclusion<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-68f8a68c6fbbb\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-68f8a68c6fbbb text-left wd-font-weight-400 wd-fontsize-custom vc_custom_1761126034124\">\n\t\t\t<p class=\"translation-block\">Koncept jsme ov\u011b\u0159ili, <strong>technologie vytvo\u0159ila v\u00fdsledky nad na\u0161e o\u010dek\u00e1v\u00e1n\u00ed<\/strong>. <strong>\u00daspora \u010dasu<\/strong>, kterou ZOOT pozoruje, je <strong>minim\u00e1ln\u011b 2 hodiny<\/strong> na p\u0159\u00edprav\u011b ka\u017ed\u00e9 rozes\u00edlky. <strong>Prodejn\u00ed v\u00fdsledky jsou p\u0159itom srovnateln\u00e9<\/strong>. Nicm\u00e9n\u011b jak dokazuj\u00ed ohlasy z\u00e1kazn\u00edk\u016f, je v tuto chv\u00edli st\u00e1le pot\u0159eba, aby v procesu byli zapojeni specialist\u00e9 \u2013 v p\u0159\u00edpad\u011b ZOOTu zejm\u00e9na copywriter, kter\u00fd dod\u00e1v\u00e1 text\u016fm nezam\u011bniteln\u00fd hrav\u00fd t\u00f3n, kter\u00fdm se zna\u010dka tak proslavila. A p\u0159esn\u011b to byl c\u00edl, kter\u00fd jsme s klientem sledovali.<!-- \/wp:paragraph --><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>&#x10C;esk&#xFD; e-shop s m&#xF3;dou ZOOT neust&#xE1;le dokazuje, &#x17E;e chce b&#xFD;t na vln&#x11B; trendu nejen v produktech, kter&#xE9; prod&#xE1;v&#xE1;, ale tak&#xE9;<\/p>","protected":false},"author":2,"featured_media":10933,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_targito_blog_template":"","_targito_blog_sidebar_case_id":0,"_targito_blog_sidebar_metric":"","_targito_blog_sidebar_label":"","_targito_blog_sidebar_title":"","_targito_blog_stat_1_value":"","_targito_blog_stat_1_label":"","_targito_blog_stat_2_value":"","_targito_blog_stat_2_label":"","_targito_blog_stat_3_value":"","_targito_blog_stat_3_label":"","_targito_blog_stat_4_value":"","_targito_blog_stat_4_label":"","footnotes":""},"categories":[143,145,146,147],"tags":[],"class_list":["post-10920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automatizace","category-e-mailing","category-pripadove-studie","category-targito"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ZOOT poslal prvn\u00ed zcela AI generovan\u00fd e-mail. 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A nestyd\u00ed se za to. - Targito\" \/>\n<meta property=\"og:description\" content=\"Proto jako prvn\u00ed v \u010cesk\u00e9 republice vyu\u017eil technologii, kter\u00e1 umo\u017e\u0148uje s pomoc\u00ed generativn\u00ed AI vytvo\u0159it kompletn\u011b cel\u00fd newsletter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.targito.com\/en\/zoot-poslal-prvni-zcela-ai-generovany-e-mail-a-nestydi-se-za-to\/\" \/>\n<meta property=\"og:site_name\" content=\"Targito\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-22T10:44:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-09T07:42:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.targito.com\/wp-content\/uploads\/2025\/10\/blog-cover-zoot-prvni-ai-1800x618-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"618\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jakub\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jakub\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.targito.com\/zoot-poslal-prvni-zcela-ai-generovany-e-mail-a-nestydi-se-za-to\/\",\"url\":\"https:\/\/www.targito.com\/zoot-poslal-prvni-zcela-ai-generovany-e-mail-a-nestydi-se-za-to\/\",\"name\":\"ZOOT poslal prvn\u00ed zcela AI generovan\u00fd e-mail. 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