{"id":10566,"date":"2025-09-15T16:02:15","date_gmt":"2025-09-15T14:02:15","guid":{"rendered":"https:\/\/www.targito.com\/?p=10566"},"modified":"2025-11-06T08:53:20","modified_gmt":"2025-11-06T07:53:20","slug":"case-study-jak-bonami-zvysilo-obrat-o-tretinu","status":"publish","type":"post","link":"https:\/\/www.targito.com\/en\/case-study-jak-bonami-zvysilo-obrat-o-tretinu\/","title":{"rendered":"Case Study: How Bonami increased its turnover by more than a third with half of the emails sent"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-68c7cdeda6d0a\" class=\"title-wrapper wd-wpb wd-set-mb reset-last-child  wd-rs-68c7cdeda6d0a wd-title-color-default wd-title-style-default text-left vc_custom_1757924851593 wd-width-enabled wd-underline-colored\" style=\"--wd-max-width: 70%;\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight-700 wd-fontsize-l\">Introduction<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-68c81b20987f2\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-68c81b20987f2 text-left wd-font-weight-400 wd-fontsize-custom vc_custom_1757944610968\">\n\t\t\t<p class=\"translation-block\">We want to share some good news. Together with our client <a href=\"http:\/\/www.bonami.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bonami<\/a>, we\u2019ve achieved an almost unbelievable transformation. <strong>Within a month, we achieved a 42% increase in revenue in the Czech market<\/strong>, while <strong>sending 45% fewer emails<\/strong>. And we\u2019re seeing similar results in other markets as well. How is this possible?\n\nTranslated with DeepL.com (free version)<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1757924939735 vc_row-has-fill wd-rs-68c7ce49574a8\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-68c81b3a0f944\" class=\"title-wrapper wd-wpb wd-set-mb reset-last-child  wd-rs-68c81b3a0f944 wd-title-color-default wd-title-style-default text-left vc_custom_1757944643884 wd-width-enabled wd-underline-colored\" style=\"--wd-max-width: 70%;\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight-700 wd-fontsize-l\">Data Before Assumptions<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-68c81b4646067\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-68c81b4646067 text-left wd-font-weight-400 wd-fontsize-custom vc_custom_1757944648513\">\n\t\t\t<p class=\"translation-block\"><a href=\"http:\/\/www.bonami.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bonami<\/a> is a large online store with very active communication. For this reason, they had implemented their own preference center, which allowed customers to set the frequency of communications:<\/p>\n<ul class=\"wp-block-list\">\n<li>daily (OD) \u2013 sent daily<\/li>\n<li>weekly (OW) \u2013 sent twice a week<\/li>\n<li>Specials Only (SO) \u2013 about once a month<\/li>\n<\/ul>\n<p>However, if a customer did not actively select any of the options in the preference center, daily communications were sent to them. The reasoning behind this was that the more emails sent, the more revenue would be generated.<\/p>\n<p class=\"translation-block\">For <a href=\"http:\/\/www.bonami.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bonami<\/a>, we\u2019ve developed a data-driven preference center on the Targito platform. We\u2019ve created a new outreach strategy that preserves the client\u2019s standard segmentation practices (OD, OW, SO) while also taking customer preferences into account. The data source includes behavior in emails, on the website, and in orders. However, we also take into account the customer\u2019s opinion, as they have an active choice and can adjust the frequency themselves.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-68c81b5c6d903\" class=\"title-wrapper wd-wpb wd-set-mb reset-last-child  wd-rs-68c81b5c6d903 wd-title-color-default wd-title-style-default text-left vc_custom_1757944671845 wd-width-enabled wd-underline-colored\" style=\"--wd-max-width: 70%;\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight-700 wd-fontsize-l\">What led to this?<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-68c81b6f1e660\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-68c81b6f1e660 text-left wd-font-weight-400 wd-fontsize-custom vc_custom_1757944689754\">\n\t\t\t<p class=\"translation-block\"><a href=\"http:\/\/www.bonami.cz\/\" target=\"_self\">Bonami<\/a> decided in the summer of 2023 to take advantage of our new services\u2014regular, dedicated time with a Targito specialist who further develops the client\u2019s email campaigns according to a predetermined plan. One of the first activities we carried out under this new collaboration framework was changing the segmentation based on mailing preferences. Our primary goal was to ensure proper contact management. Following the new segmentation, we expected improved deliverability by sending emails only to customers who are genuinely interested in our offers.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1757924939735 vc_row-has-fill wd-rs-68c7ce49574a8\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-68c81b83e5186\" class=\"title-wrapper wd-wpb wd-set-mb reset-last-child  wd-rs-68c81b83e5186 wd-title-color-default wd-title-style-default text-left vc_custom_1757944718756 wd-width-enabled wd-underline-colored\" style=\"--wd-max-width: 70%;\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight-700 wd-fontsize-l\">What has changed?<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-68c81bc51d63b\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-68c81bc51d63b text-left wd-font-weight-400 wd-fontsize-custom vc_custom_1757944775161\">\n\t\t\t<p>It\u2019s safe to say that it\u2019s absolutely everything. A positive change is evident across all the metrics we tracked. In many cases, the increase is even in the double digits; for example:<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-68c81bd9396ac\" class=\"wd-image wd-wpb wd-rs-68c81bd9396ac text-center\">\n\t\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1424\" height=\"604\" src=\"https:\/\/www.targito.com\/wp-content\/uploads\/2025\/09\/blog-tabulka-case-study-bonami-672px.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.targito.com\/wp-content\/uploads\/2025\/09\/blog-tabulka-case-study-bonami-672px.webp 1424w, https:\/\/www.targito.com\/wp-content\/uploads\/2025\/09\/blog-tabulka-case-study-bonami-672px-400x170.webp 400w, https:\/\/www.targito.com\/wp-content\/uploads\/2025\/09\/blog-tabulka-case-study-bonami-672px-1300x551.webp 1300w, https:\/\/www.targito.com\/wp-content\/uploads\/2025\/09\/blog-tabulka-case-study-bonami-672px-768x326.webp 768w, https:\/\/www.targito.com\/wp-content\/uploads\/2025\/09\/blog-tabulka-case-study-bonami-672px-430x182.webp 430w, https:\/\/www.targito.com\/wp-content\/uploads\/2025\/09\/blog-tabulka-case-study-bonami-672px-700x297.webp 700w, https:\/\/www.targito.com\/wp-content\/uploads\/2025\/09\/blog-tabulka-case-study-bonami-672px-150x64.webp 150w\" sizes=\"auto, (max-width: 1424px) 100vw, 1424px\"\/>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1757925348824 vc_row-has-fill wd-rs-68c7cfde2c5f1\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-68c81c2fe000f\" class=\"title-wrapper wd-wpb wd-set-mb reset-last-child  wd-rs-68c81c2fe000f wd-title-color-default wd-title-style-default text-left vc_custom_1757944885235 wd-width-enabled wd-underline-colored\" style=\"--wd-max-width: 70%;\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight-700 wd-fontsize-l\">How long does it take to see a change?<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-68c81c930f761\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-68c81c930f761 text-left wd-font-weight-400 wd-fontsize-custom vc_custom_1757944981470\">\n\t\t\t<p>There is a need to monitor each country and optimize its approach based on local results.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<div id=\"wd-68c81c435cabe\" class=\"title-wrapper wd-wpb wd-set-mb reset-last-child  wd-rs-68c81c435cabe wd-title-color-default wd-title-style-default text-left vc_custom_1757944902332 wd-width-enabled wd-underline-colored\" style=\"--wd-max-width: 70%;\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight-700 wd-fontsize-l\">What does the client say about it?<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-68c81c8c2253e\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-68c81c8c2253e text-left wd-font-weight-400 wd-fontsize-custom vc_custom_1757944976086\">\n\t\t\t<p class=\"translation-block\"><em>\u201cTogether, we were able to significantly improve and streamline our work with our contacts in a short amount of time, which immediately had a positive impact on our metrics. Thanks to a specialist from Targito, we saved not only time but also our team\u2019s limited capacity. What we had been trying to achieve at Bonami for a long time, we devised and implemented with Targito in just two months.\u201d <\/em>Tereza Michalcov\u00e1, Bonami. Project Manager Barbora \u0160m\u00eddov\u00e1 adds: <em>\u201cWe began working more intensively with Bonami, and as our first key step, we chose to optimize segments, where we started making greater use of existing customer data to ensure that email campaigns were as targeted as possible. We analyzed customer behavior (in orders, on the website, in email campaigns, etc.) and preferences so we could create specific segments for different customer groups. This case study with Bonami confirmed that the proper use of data and targeted segmentation are key to email marketing.\u201d<\/em><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n<p class=\"translation-block\">Are you at your wits\u2019 end, feeling that you simply don\u2019t have the capacity to implement such changes amid the whirlwind of your daily tasks? That\u2019s exactly why Targito\u2019s services are here. <strong>Take advantage of our specialists\u2019 time and expertise<\/strong> and let us work on developing your campaigns. And feel free to let us handle even the day-to-day tasks that take time away from more strategic work. Just <strong>reach out to your project manager<\/strong> or fill out the contact form below.<\/p>\n<div id=\"wpforms-3134\" class=\"wpforms-container wpforms-block wpforms-block-3df84df0-051a-4826-82a8-e2accf70b002\">\n<form id=\"wpforms-form-3134\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" action=\"https:\/\/www.targito.com\/en\/blog\/case-study-jak-bonami-s-polovinou-odeslanych-e-mailu-zvysilo-obrat-o-vic-nez-tretinu\/\" enctype=\"multipart\/form-data\" method=\"post\" novalidate=\"novalidate\" data-formid=\"3134\" data-token=\"f8921fefef82a287c44237585617b0bd\" data-token-time=\"1757944556\" data-trp-original-action=\"https:\/\/www.targito.com\/blog\/case-study-jak-bonami-s-polovinou-odeslanych-e-mailu-zvysilo-obrat-o-vic-nez-tretinu\/\">\n<div class=\"wpforms-field-container\">\n<div id=\"wpforms-3134-field_1-container\" class=\"wpforms-field wpforms-field-text half\" data-field-id=\"1\"><\/div>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n<\/div>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>&#xDA;vod Chceme se pochlubit. S klientem&#xA0;Bonami&#xA0;se n&#xE1;m poda&#x159;ila t&#xE9;m&#x11B;&#x159; neuv&#x11B;&#x159;iteln&#xE1; zm&#x11B;na.&#xA0;B&#x11B;hem m&#x11B;s&#xED;ce jsme dos&#xE1;hli 42% n&#xE1;r&#x16F;stu obratu na &#x10D;esk&#xE9;m trhu,<\/p>","protected":false},"author":2,"featured_media":10568,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_targito_blog_template":"","_targito_blog_sidebar_case_id":0,"_targito_blog_sidebar_metric":"","_targito_blog_sidebar_label":"","_targito_blog_sidebar_title":"","_targito_blog_stat_1_value":"","_targito_blog_stat_1_label":"","_targito_blog_stat_2_value":"","_targito_blog_stat_2_label":"","_targito_blog_stat_3_value":"","_targito_blog_stat_3_label":"","_targito_blog_stat_4_value":"","_targito_blog_stat_4_label":"","footnotes":""},"categories":[143,145,146],"tags":[],"class_list":["post-10566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automatizace","category-e-mailing","category-pripadove-studie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: Jak Bonami zv\u00fd\u0161ilo obrat o v\u00edce ne\u017e t\u0159etinu<\/title>\n<meta name=\"description\" content=\"Chceme se pochlubit. S klientem Bonami se n\u00e1m poda\u0159ila t\u00e9m\u011b\u0159 neuv\u011b\u0159iteln\u00e1 zm\u011bna. B\u011bhem m\u011bs\u00edce jsme dos\u00e1hli 42% n\u00e1r\u016fstu obratu na \u010desk\u00e9m ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.targito.com\/en\/case-study-jak-bonami-zvysilo-obrat-o-tretinu\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Jak Bonami zv\u00fd\u0161ilo obrat o v\u00edce ne\u017e t\u0159etinu\" \/>\n<meta property=\"og:description\" content=\"Chceme se pochlubit. S klientem Bonami se n\u00e1m poda\u0159ila t\u00e9m\u011b\u0159 neuv\u011b\u0159iteln\u00e1 zm\u011bna. B\u011bhem m\u011bs\u00edce jsme dos\u00e1hli 42% n\u00e1r\u016fstu obratu na \u010desk\u00e9m ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.targito.com\/en\/case-study-jak-bonami-zvysilo-obrat-o-tretinu\/\" \/>\n<meta property=\"og:site_name\" content=\"Targito\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-15T14:02:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-06T07:53:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.targito.com\/wp-content\/uploads\/2025\/09\/targito-blog-thumbnail-case-study-bonami-800x518-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"518\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jakub\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jakub\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.targito.com\/case-study-jak-bonami-zvysilo-obrat-o-tretinu\/\",\"url\":\"https:\/\/www.targito.com\/case-study-jak-bonami-zvysilo-obrat-o-tretinu\/\",\"name\":\"Case Study: Jak Bonami zv\u00fd\u0161ilo obrat o v\u00edce ne\u017e t\u0159etinu\",\"isPartOf\":{\"@id\":\"https:\/\/www.targito.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.targito.com\/case-study-jak-bonami-zvysilo-obrat-o-tretinu\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.targito.com\/case-study-jak-bonami-zvysilo-obrat-o-tretinu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.targito.com\/wp-content\/uploads\/2025\/09\/targito-blog-thumbnail-case-study-bonami-800x518-1.webp\",\"datePublished\":\"2025-09-15T14:02:15+00:00\",\"dateModified\":\"2025-11-06T07:53:20+00:00\",\"author\":{\"@id\":\"https:\/\/www.targito.com\/#\/schema\/person\/8ff6773c08c561214733f0bd8721b6e1\"},\"description\":\"Chceme se pochlubit. 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