{"id":10558,"date":"2025-08-15T15:54:28","date_gmt":"2025-08-15T13:54:28","guid":{"rendered":"https:\/\/www.targito.com\/?p=10558"},"modified":"2026-01-09T08:43:22","modified_gmt":"2026-01-09T07:43:22","slug":"opusteny-kosik-vyznamny-prvek-personalizovane-komunikace","status":"publish","type":"post","link":"https:\/\/www.targito.com\/en\/opusteny-kosik-vyznamny-prvek-personalizovane-komunikace\/","title":{"rendered":"Abandoned cart - an important element of personalized communication"},"content":{"rendered":"
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The truth is that if you run an online store, you\u2019re losing a significant portion of your sales due to abandoned carts. In this article, we\u2019ll look at some of the causes and statistics and give you a few tips on how to minimize this risk.<\/p>\n

There are hundreds of studies dedicated to the phenomenon of abandoned shopping carts. Some report that the cart abandonment rate reaches as high as 80 percent, while others cite a rate of 55 percent. It\u2019s true that statistics are always misleading, and it\u2019s important to look at the situation from various perspectives. The cart abandonment rate varies depending on the industry your e-shop operates in, as well as, for example, the type of device customers use to access your site.<\/p>\n

In other words, as many as three-quarters of shoppers decide to leave your store's website without completing their purchase.<\/p>\n\t\t<\/div>\n\t\t\n\t\t

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Why do customers abandon their shopping carts in your online stores?<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t
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You're probably right in assuming that the most common reason for abandoning a shopping cart and not completing a purchase isfinal price of goods or services<\/strong>. It often happens that a customer is simply trying to figure out how much the entire purchase will actually cost, including \u201chidden fees\u201d such as shipping.<\/p>\n

Another common scenario is alsoregistration required<\/strong>before completing the purchase oromezená možnost platby<\/strong>. According to a survey by VWO, a company that offers detailed website monitoring, we know that hidden fees and the requirement to register really do account forhalf of the cases<\/strong>in abandoned shopping cart. More than 1,000 online stores worldwide participated in the survey.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

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Tip Targito<\/strong><\/p>\n

List the final prices for your products, make shipping costs and delivery methods easy to find without having to go through the shopping cart, reduce the number of steps in the checkout process, and eliminate the need to register\u2014allow customers to make purchases without registering. Make sure your online store is responsive and, therefore, user-friendly on mobile devices, as statistics show that more first-time customers visit your site from mobile devices than from desktop computers.<\/em><\/p>\n<\/div>\n<\/div>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

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Nor is this left out,from which device<\/strong>the customer used to log in. Statistics show that the highest cart abandonment rate is recorded for mobile phone traffic\u2014over 85 percent\u2014followed by tablet traffic\u2014over 80 percent. Relevant sources indicate that the reason is the continued lack of optimization of e-shops for mobile devices. They take a long time to load, and many stillnot responsive at all<\/strong>and forces its visitors to zoom in just to navigate between the different sections. Furthermore, pop-up windows\u2014which work fine on large monitors\u2014don't work quite as well on mobile screens.<\/p>\n<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\n\t\t

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Where do customers buy the items they left at your store?<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t
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About a quarter of customers shop around forbetter price<\/strong>\u2013 that's a pretty logical conclusion. Another common phenomenon issubsequent purchase of goods at a brick-and-mortar store<\/strong>or on the website that the customer trusts more.<\/p>\n

If we add up all the options that result in a purchasein another e-shop<\/strong>which brings us to almost50 %<\/strong>of cases. According to research, the vast number of competing offers also plays a significant role in this.<\/p>\n<\/div>\n<\/div>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

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Tip Targito<\/strong><\/p>\n

Place banners in a prominent location on your online store\u2014for example, from Heureka.cz\u2014that display the number of reviews and the overall rating, or other announcements that will boost your store\u2019s credibility. Make sure that the e-shop operator\u2019s actual contact information is easy to find and that you respond promptly to customer inquiries\u2014whether by phone or email. It\u2019s also a good idea to use a social media feed so that visitors know the e-shop is \u201cactive.\u201d<\/em><\/p>\n<\/div>\n<\/div>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

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Do visitors to your online store really want to make a purchase?<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t
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We are increasingly encountering situations where a visitorintentionally abandons their shopping cart and waits for a discount<\/strong>that you\u2019ll send them as part of an abandoned cart campaign. A trend we\u2019re already seeing here in the Czech Republic is adding items to the cart and then returning a few days later. Visitors thuscreate a \u201cwish list\u201d<\/strong>, which is currently used by only a few dozen online stores in the Czech Republic.<\/p>\n

So why do visitors to your online stores add items to their carts? What leads them to add a product and then not complete the purchase?<\/p>\n<\/div>\n<\/div>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

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Tip Targito<\/strong><\/p>\n

Place banners in a prominent location on your online store\u2014for example, from Heureka.cz\u2014that display the number of reviews and the overall rating, or other announcements that will boost your store\u2019s credibility. Make sure that the e-shop operator\u2019s actual contact information is easy to find and that you respond promptly to customer inquiries\u2014whether by phone or email. It\u2019s also a good idea to use a social media feed so that visitors know the e-shop is \u201cactive.\u201d<\/em><\/p>\n<\/div>\n<\/div>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

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What motivates online store visitors to purchase products even from an abandoned shopping cart?<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t
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It probably comes as no surprise that more than half of e-store visitors are motivated by a discount in an email or through remarketing. Discounts have been, are, and always will be the biggest draw for conversions, but there are also e-stores that have very low profit margins or are in a tighter financial situation and cannot afford to offer discounts just like that.<\/p>\n

But there is a solution even for them. A fairly large proportion\u2014about 10%\u2014<\/strong>of e-store visitors say that factors such as the last item in stock or a product\u2019s popularity are also major motivators for them to make a purchase. The global average confirms this trend.<\/p>\n

However, the vast majority of customers are still waiting for a discount, which will most likely remain at the top of the \u201ctop trends\u201d list for some time to come.<\/p>\n<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\n\t\t

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Conclusion<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t
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Abandoned Cart<\/a> is a phenomenon that\u2019s constantly evolving. If you have a high percentage of abandoned carts, review your e-shop\u2019s entire checkout process, assess its complexity, examine the features within the cart itself (if it has any at all), and, if possible, implement more trust signals.<\/p>\n

Incorporate automated email campaigns into your communication strategy that are triggered specifically when a customer abandons their shopping cart. According to statistics,open rate<\/strong>of these types of emails is incredibly high. Since 2016, it has beenaround 43 %<\/strong>and continues to rise slowly. The main reason is that information about an abandoned shopping cart is more relevant to the customer than other types of notifications. The rate is also relatively high\u2013 averages up to 18%.<\/strong><\/p>\n

This type of automated email marketing shows us that incorporating personalization into your communication strategies can truly improve your business results. If you\u2019re one of our clients, you\u2019ll see all of these metrics clearly presented for each campaign.<\/p>\n<\/div>\n<\/div>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Pravdou je, že pokud jste provozovatelem e-shopu, pak ztrácíte významnou část prodejů prostřednictvím opuštěného košíku. V tomto článku se zaměříme na<\/p>","protected":false},"author":2,"featured_media":10559,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_targito_blog_template":"","_targito_blog_sidebar_case_id":0,"_targito_blog_sidebar_metric":"","_targito_blog_sidebar_label":"","_targito_blog_sidebar_title":"","_targito_blog_stat_1_value":"","_targito_blog_stat_1_label":"","_targito_blog_stat_2_value":"","_targito_blog_stat_2_label":"","_targito_blog_stat_3_value":"","_targito_blog_stat_3_label":"","_targito_blog_stat_4_value":"","_targito_blog_stat_4_label":"","footnotes":""},"categories":[143,145],"tags":[],"class_list":["post-10558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automatizace","category-e-mailing"],"yoast_head":"\nOpu\u0161t\u011bn\u00fd ko\u0161\u00edk \u2013 v\u00fdznamn\u00fd prvek personalizovan\u00e9 komunikace<\/title>\n<meta name=\"description\" content=\"Asi 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