{"id":10539,"date":"2025-06-15T15:23:09","date_gmt":"2025-06-15T13:23:09","guid":{"rendered":"https:\/\/www.targito.com\/?p=10539"},"modified":"2026-01-09T08:43:35","modified_gmt":"2026-01-09T07:43:35","slug":"5-automatizaci-ktere-byste-si-meli-spustit-nejdrive","status":"publish","type":"post","link":"https:\/\/www.targito.com\/en\/5-automatizaci-ktere-byste-si-meli-spustit-nejdrive\/","title":{"rendered":"5 automations you should run first"},"content":{"rendered":"
\n\t\t
\n\t\t\t\n\t\t\t
\n\t\t\t\t

We'll show you how to set up automation<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t
\n\t\t\t

There are plenty of articles on this topic, and just as much information. Well-targeted, personalized campaigns will strengthen your relationship with your customers and help build brand loyalty. We\u2019ll advise you on which automations to run for your customers first so you can increase your revenue without spending too much time on it.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

\n\t\t
\n\t\t\t\n\t\t\t
\n\t\t\t\t

Abandoned Cart<\/a> and recently viewed products<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t
\n\t\t\t

These two types of automation tend to be very effective because they respond directly to customer behavior (what the customer actually viewed or added to their cart), making them highly relevant. Both work on the principle ofreminder<\/strong>, shortly after visiting the site. We\u2019ll remind the customer exactly what they were looking at, thereby motivating them to complete their purchase, since they\u2019ve already shown interest in the productsinterest<\/strong>.<\/p>\n

Generally speaking, the sooner a user is on abandoned cart<\/a> the more you draw their attention to it, the greater the chance they\u2019ll complete the purchase. According to global statistics from the Baymard Institute, up to 57.6 percent of filled online shopping carts are abandoned. You can also entice customers with reviews of the product they\u2019re viewing, free shipping, or by providing useful information, such as, \u201cWe noticed you like our new knit sweater. Do you know how to care for it so it lasts as long as possible?\u201d<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>

\t\t
\n\t\t\t\n\t\t\t\"\"\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>
\n\t\t
\n\t\t\t\n\t\t\t
\n\t\t\t\t

Welcome process <\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t
\n\t\t\t

The goal of this campaign isacquiring<\/strong>new leads. Let\u2019s say the average conversion rate for an e-commerce site is 4%. That means that out of 100 customers brought in, 4 will make a purchase. The other 96 leave, and if you don\u2019t have their contact information, you have no choice but to \u201cchase\u201d them through paid channels (PPC, RTB, etc.). However, if you obtain a customer\u2019s contact information, you can reach out to them directly\u2014and essentially for free. A well-designed welcome process will help you do just that.<\/p>\n

Not to mention that even a small incentive can boost an e-shop\u2019s conversion rate. And it doesn\u2019t have to be a discount right away. But be careful about the message you\u2019re sending. Once you\u2019ve acquired a customer, you need toestablish a relationship<\/strong>so that they are willing to receive your messages and actually get the message you want to convey. Distinguish between emails received with and without an order. It\u2019s a good idea to determine whether the customer has already made a purchase or whether you\u2019re just trying to encourage them to make their first purchase, and tailor your communication accordingly.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

\n\t\t
\n\t\t\t\n\t\t\t
\n\t\t\t\t

Welcome campaign<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t
\n\t\t\t

We often see that e-commerce sites don\u2019t handle this stage of the customer journey correctly. They add the new contact to their database, and after the purchase, the customer starts receiving emails without any broader context or attempt to build a relationship. The seller should think about what kind of dialogue to have with the customer. They have a great opportunity to build a more personal relationship with the customer, let them know what they need, and lay the groundworkfor his second order.<\/strong><\/p>\n

If a customer enjoys the communication or finds it helpful in some way, they will open after newsletter<\/a> regulary. If you were to keep track of the statistics of newsletteropen rate,<\/strong> you'd find that immediately after making a purchase, customers are curious and more willing to open and occasionally buy after newsletter<\/a> This way, you\u2019ll have a better chance of providing them with the information they need. Avoid overwhelming customers with general news. Personalize your communications as much as possible\u2014through the products you offer, the way you address them, and the subject line.<\/p>\n\t\t<\/div>\n\t\t\n\t\t

\n\t\t\t\n\t\t\t
\n\t\t\t\t

Retention<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t
\n\t\t\t

Retention<\/strong>comes into play when we want to encourage a customer to make another purchase. We try tohold<\/strong> a support<\/strong>the loyalty of a customer who is becoming inactive, so we don\u2019t lose them. Retaining a customer is always cheaper than acquiring a new one. You need to motivate them to make another purchase\u2014whether with a discount code or a small gift, or, in the case of loyalty programs, through a bonus\u2014and thus encourage them to place another order.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

\t\t
\n\t\t\t
\n
\n

But bespecific.<\/strong>For example,you can select<\/strong>a group of customers who made a purchase\u2014say, a month ago\u2014and, by adding a dynamic field, choose from the category of the purchased product and send this entire group a discount coupon for relevant items (based on their purchase).<\/p>\n

Or you can split up <\/strong>the audience, more specifically, todifferent customer groups<\/strong>based on what they last purchased, and tailor all content\u2014from recommended products with various specifications to personalized text for that audience, including the subject line and salutation.<\/p>\n

It makes sense to send a retention campaign shortly after a purchase. If a customer makes a second purchase, they are more likely to make a third purchase, and so on.<\/p>\n<\/div>\n<\/div>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>

\t\t
\n\t\t\t\n\t\t\t\"\"\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>
\t\t
\n\t\t\t\n\t\t\t\"\"\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div>
\n\t\t
\n\t\t\t\n\t\t\t
\n\t\t\t\t

Reactivation<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t
\n\t\t\t

When retention efforts fail and a customer becomes inactive, there\u2019s a need to bring them back to life. It\u2019s kind of likelast chance<\/strong> to get them to make a purchase. If you\u2019re not sure what to do, test different approaches and evaluate what works best for you. If your content doesn\u2019t resonate with customers, they\u2019ll stop opening your newsletters and will likely stop buying as well\u2014and you\u2019ll be back at square one in the customer acquisition process.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Poradíme vám, jak automatizace spustit Článků na toto téma není málo a informací k němu zrovna tak. Správně zacílené personalizované<\/p>","protected":false},"author":2,"featured_media":10546,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_targito_blog_template":"","_targito_blog_sidebar_case_id":0,"_targito_blog_sidebar_metric":"","_targito_blog_sidebar_label":"","_targito_blog_sidebar_title":"","_targito_blog_stat_1_value":"","_targito_blog_stat_1_label":"","_targito_blog_stat_2_value":"","_targito_blog_stat_2_label":"","_targito_blog_stat_3_value":"","_targito_blog_stat_3_label":"","_targito_blog_stat_4_value":"","_targito_blog_stat_4_label":"","footnotes":""},"categories":[143,145],"tags":[],"class_list":["post-10539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automatizace","category-e-mailing"],"yoast_head":"\n5 automatizac\u00ed, kter\u00e9 byste si m\u011bli spustit nejd\u0159\u00edve<\/title>\n<meta name=\"description\" content=\"Spr\u00e1vn\u011b zac\u00edlen\u00e9 personalizovan\u00e9 kampan\u011b pos\u00edl\u00ed vztah s va\u0161imi z\u00e1kazn\u00edky a pomohou vybudovat v\u011brnost k va\u0161\u00ed zna\u010dce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.targito.com\/en\/5-automatizaci-ktere-byste-si-meli-spustit-nejdrive\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 automatizac\u00ed, kter\u00e9 byste si m\u011bli spustit nejd\u0159\u00edve\" \/>\n<meta property=\"og:description\" content=\"Spr\u00e1vn\u011b zac\u00edlen\u00e9 personalizovan\u00e9 kampan\u011b pos\u00edl\u00ed vztah s va\u0161imi z\u00e1kazn\u00edky a pomohou vybudovat v\u011brnost k va\u0161\u00ed zna\u010dce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.targito.com\/en\/5-automatizaci-ktere-byste-si-meli-spustit-nejdrive\/\" \/>\n<meta property=\"og:site_name\" content=\"Targito\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-15T13:23:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-09T07:43:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.targito.com\/wp-content\/uploads\/2025\/09\/targito-blog-Automatizace-2-2-1200x777-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"777\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jakub\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jakub\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.targito.com\/5-automatizaci-ktere-byste-si-meli-spustit-nejdrive\/\",\"url\":\"https:\/\/www.targito.com\/5-automatizaci-ktere-byste-si-meli-spustit-nejdrive\/\",\"name\":\"5 automatizac\u00ed, kter\u00e9 byste si m\u011bli spustit nejd\u0159\u00edve\",\"isPartOf\":{\"@id\":\"https:\/\/www.targito.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.targito.com\/5-automatizaci-ktere-byste-si-meli-spustit-nejdrive\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.targito.com\/5-automatizaci-ktere-byste-si-meli-spustit-nejdrive\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.targito.com\/wp-content\/uploads\/2025\/09\/targito-blog-Automatizace-2-2-1200x777-1.webp\",\"datePublished\":\"2025-06-15T13:23:09+00:00\",\"dateModified\":\"2026-01-09T07:43:35+00:00\",\"author\":{\"@id\":\"https:\/\/www.targito.com\/#\/schema\/person\/8ff6773c08c561214733f0bd8721b6e1\"},\"description\":\"Spr\u00e1vn\u011b zac\u00edlen\u00e9 personalizovan\u00e9 kampan\u011b pos\u00edl\u00ed vztah s va\u0161imi z\u00e1kazn\u00edky a pomohou vybudovat v\u011brnost k va\u0161\u00ed zna\u010dce.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.targito.com\/5-automatizaci-ktere-byste-si-meli-spustit-nejdrive\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.targito.com\/5-automatizaci-ktere-byste-si-meli-spustit-nejdrive\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.targito.com\/5-automatizaci-ktere-byste-si-meli-spustit-nejdrive\/#primaryimage\",\"url\":\"https:\/\/www.targito.com\/wp-content\/uploads\/2025\/09\/targito-blog-Automatizace-2-2-1200x777-1.webp\",\"contentUrl\":\"https:\/\/www.targito.com\/wp-content\/uploads\/2025\/09\/targito-blog-Automatizace-2-2-1200x777-1.webp\",\"width\":1200,\"height\":777},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.targito.com\/5-automatizaci-ktere-byste-si-meli-spustit-nejdrive\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/www.targito.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 automatizac\u00ed, kter\u00e9 byste si m\u011bli spustit nejd\u0159\u00edve\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.targito.com\/#website\",\"url\":\"https:\/\/www.targito.com\/\",\"name\":\"Targito\",\"description\":\"Datov\u00e1 platforma pro personalizovanou komunikaci\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.targito.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.targito.com\/#\/schema\/person\/8ff6773c08c561214733f0bd8721b6e1\",\"name\":\"Jakub\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.targito.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/481f5aa1bdbe077a97c64c890821859ed32fa7764df137c9f39caaf05515a07d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/481f5aa1bdbe077a97c64c890821859ed32fa7764df137c9f39caaf05515a07d?s=96&d=mm&r=g\",\"caption\":\"Jakub\"},\"url\":\"https:\/\/www.targito.com\/en\/author\/jakub\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 automations you should run first","description":"Spr\u00e1vn\u011b zac\u00edlen\u00e9 personalizovan\u00e9 kampan\u011b pos\u00edl\u00ed vztah s va\u0161imi z\u00e1kazn\u00edky a pomohou vybudovat v\u011brnost k va\u0161\u00ed zna\u010dce.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.targito.com\/en\/5-automatizaci-ktere-byste-si-meli-spustit-nejdrive\/","og_locale":"en_GB","og_type":"article","og_title":"5 automatizac\u00ed, kter\u00e9 byste si m\u011bli spustit nejd\u0159\u00edve","og_description":"Spr\u00e1vn\u011b zac\u00edlen\u00e9 personalizovan\u00e9 kampan\u011b pos\u00edl\u00ed vztah s va\u0161imi z\u00e1kazn\u00edky a pomohou vybudovat v\u011brnost k va\u0161\u00ed zna\u010dce.","og_url":"https:\/\/www.targito.com\/en\/5-automatizaci-ktere-byste-si-meli-spustit-nejdrive\/","og_site_name":"Targito","article_published_time":"2025-06-15T13:23:09+00:00","article_modified_time":"2026-01-09T07:43:35+00:00","og_image":[{"width":1200,"height":777,"url":"https:\/\/www.targito.com\/wp-content\/uploads\/2025\/09\/targito-blog-Automatizace-2-2-1200x777-1.webp","type":"image\/webp"}],"author":"Jakub","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jakub","Estimated reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.targito.com\/5-automatizaci-ktere-byste-si-meli-spustit-nejdrive\/","url":"https:\/\/www.targito.com\/5-automatizaci-ktere-byste-si-meli-spustit-nejdrive\/","name":"5 automations you should run first","isPartOf":{"@id":"https:\/\/www.targito.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.targito.com\/5-automatizaci-ktere-byste-si-meli-spustit-nejdrive\/#primaryimage"},"image":{"@id":"https:\/\/www.targito.com\/5-automatizaci-ktere-byste-si-meli-spustit-nejdrive\/#primaryimage"},"thumbnailUrl":"https:\/\/www.targito.com\/wp-content\/uploads\/2025\/09\/targito-blog-Automatizace-2-2-1200x777-1.webp","datePublished":"2025-06-15T13:23:09+00:00","dateModified":"2026-01-09T07:43:35+00:00","author":{"@id":"https:\/\/www.targito.com\/#\/schema\/person\/8ff6773c08c561214733f0bd8721b6e1"},"description":"Spr\u00e1vn\u011b zac\u00edlen\u00e9 personalizovan\u00e9 kampan\u011b pos\u00edl\u00ed vztah s va\u0161imi z\u00e1kazn\u00edky a pomohou vybudovat v\u011brnost k va\u0161\u00ed zna\u010dce.","breadcrumb":{"@id":"https:\/\/www.targito.com\/5-automatizaci-ktere-byste-si-meli-spustit-nejdrive\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.targito.com\/5-automatizaci-ktere-byste-si-meli-spustit-nejdrive\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.targito.com\/5-automatizaci-ktere-byste-si-meli-spustit-nejdrive\/#primaryimage","url":"https:\/\/www.targito.com\/wp-content\/uploads\/2025\/09\/targito-blog-Automatizace-2-2-1200x777-1.webp","contentUrl":"https:\/\/www.targito.com\/wp-content\/uploads\/2025\/09\/targito-blog-Automatizace-2-2-1200x777-1.webp","width":1200,"height":777},{"@type":"BreadcrumbList","@id":"https:\/\/www.targito.com\/5-automatizaci-ktere-byste-si-meli-spustit-nejdrive\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/www.targito.com\/"},{"@type":"ListItem","position":2,"name":"5 automatizac\u00ed, kter\u00e9 byste si m\u011bli spustit nejd\u0159\u00edve"}]},{"@type":"WebSite","@id":"https:\/\/www.targito.com\/#website","url":"https:\/\/www.targito.com\/","name":"Targito","description":"Datov\u00e1 platforma pro personalizovanou komunikaci","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.targito.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.targito.com\/#\/schema\/person\/8ff6773c08c561214733f0bd8721b6e1","name":"James","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.targito.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/481f5aa1bdbe077a97c64c890821859ed32fa7764df137c9f39caaf05515a07d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/481f5aa1bdbe077a97c64c890821859ed32fa7764df137c9f39caaf05515a07d?s=96&d=mm&r=g","caption":"Jakub"},"url":"https:\/\/www.targito.com\/en\/author\/jakub\/"}]}},"_links":{"self":[{"href":"https:\/\/www.targito.com\/en\/wp-json\/wp\/v2\/posts\/10539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.targito.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.targito.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.targito.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.targito.com\/en\/wp-json\/wp\/v2\/comments?post=10539"}],"version-history":[{"count":4,"href":"https:\/\/www.targito.com\/en\/wp-json\/wp\/v2\/posts\/10539\/revisions"}],"predecessor-version":[{"id":11378,"href":"https:\/\/www.targito.com\/en\/wp-json\/wp\/v2\/posts\/10539\/revisions\/11378"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.targito.com\/en\/wp-json\/wp\/v2\/media\/10546"}],"wp:attachment":[{"href":"https:\/\/www.targito.com\/en\/wp-json\/wp\/v2\/media?parent=10539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.targito.com\/en\/wp-json\/wp\/v2\/categories?post=10539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.targito.com\/en\/wp-json\/wp\/v2\/tags?post=10539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}