{"id":10533,"date":"2025-09-15T15:14:16","date_gmt":"2025-09-15T13:14:16","guid":{"rendered":"https:\/\/www.targito.com\/?p=10533"},"modified":"2025-09-15T15:14:16","modified_gmt":"2025-09-15T13:14:16","slug":"novinka-od-seznam-cz","status":"publish","type":"post","link":"https:\/\/www.targito.com\/en\/novinka-od-seznam-cz\/","title":{"rendered":"New from Seznam.cz"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-68c8103f977c9\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-68c8103f977c9 text-left wd-font-weight-400 wd-fontsize-custom vc_custom_1757941827025\">\n\t\t\t<p>Seznam.cz recently introduced a new feature for users of its email accounts \u2013<strong>Order Summary<\/strong>. This feature allows users to easily track their online purchases, including delivery status and other important information, right from their email inbox.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1757924939735 vc_row-has-fill wd-rs-68c7ce49574a8\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-68c8105f61968\" class=\"title-wrapper wd-wpb wd-set-mb reset-last-child  wd-rs-68c8105f61968 wd-title-color-default wd-title-style-default text-left vc_custom_1757941858722 wd-width-enabled wd-underline-colored\" style=\"--wd-max-width: 70%;\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight-700 wd-fontsize-l\">Why is this feature important for online stores?<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-68c81068ef7fb\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-68c81068ef7fb text-left wd-font-weight-400 wd-fontsize-custom vc_custom_1757941868539\">\n\t\t\t<p>Online stores that implement structured data in their transactional emails in accordance with the standard<a href=\"https:\/\/schema.org\/\" data-type=\"link\" data-id=\"https:\/\/schema.org\/\">schema.org<\/a>, mohou z&#xED;skat n&#x11B;kolik v&#xFD;hod:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Brand Visibility:<\/strong>Your logo and store name will be prominently displayed on every order, which will strengthen customer trust in your brand.<\/li>\n<li><strong>Direct link to the store:<\/strong>With just one click, customers can go from the order overview to the purchase details in your online store, which can increase the number of repeat purchases.<\/li>\n<li><strong>Improving Email Deliverability:<\/strong>Structured data makes it easier to categorize messages, so your transactional emails won't end up in the \u201cBulk\u201d folder.<\/li>\n<li><strong>Easy communication:<\/strong>Related email messages are also easily accessible from the order overview, allowing customers to quickly find an invoice or contact information for customer support.<\/li>\n<\/ul>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-68c8109959e2e\" class=\"wd-image wd-wpb wd-rs-68c8109959e2e text-center\">\n\t\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"784\" src=\"https:\/\/www.targito.com\/wp-content\/uploads\/2025\/09\/img-blog-1020px-1800x784-1.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.targito.com\/wp-content\/uploads\/2025\/09\/img-blog-1020px-1800x784-1.webp 1800w, https:\/\/www.targito.com\/wp-content\/uploads\/2025\/09\/img-blog-1020px-1800x784-1-400x174.webp 400w, https:\/\/www.targito.com\/wp-content\/uploads\/2025\/09\/img-blog-1020px-1800x784-1-1300x566.webp 1300w, https:\/\/www.targito.com\/wp-content\/uploads\/2025\/09\/img-blog-1020px-1800x784-1-768x335.webp 768w, https:\/\/www.targito.com\/wp-content\/uploads\/2025\/09\/img-blog-1020px-1800x784-1-1536x669.webp 1536w, https:\/\/www.targito.com\/wp-content\/uploads\/2025\/09\/img-blog-1020px-1800x784-1-430x187.webp 430w, https:\/\/www.targito.com\/wp-content\/uploads\/2025\/09\/img-blog-1020px-1800x784-1-700x305.webp 700w, https:\/\/www.targito.com\/wp-content\/uploads\/2025\/09\/img-blog-1020px-1800x784-1-150x65.webp 150w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\"\/>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t<div id=\"wd-68c810d156887\" class=\"title-wrapper wd-wpb wd-set-mb reset-last-child  wd-rs-68c810d156887 wd-title-color-default wd-title-style-default text-left vc_custom_1757941972921 wd-width-enabled wd-underline-colored\" style=\"--wd-max-width: 70%;\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight-700 wd-fontsize-l\">How to get involved?<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-68c810c0856e7\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-68c810c0856e7 text-left wd-font-weight-400 wd-fontsize-custom vc_custom_1757941964069\">\n\t\t\t<p>To display your orders in the overview, you need to edit the HTML section of your transactional emails and add structured data in the following format:<strong>JSON-LD<\/strong>or<strong>Microdata<\/strong>. For detailed implementation instructions, visit schema.seznam.cz\/objednavky\/dokumentace.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<div id=\"wd-68c810df2f8b2\" class=\"title-wrapper wd-wpb wd-set-mb reset-last-child  wd-rs-68c810df2f8b2 wd-title-color-default wd-title-style-default text-left vc_custom_1757941998641 wd-width-enabled wd-underline-colored\" style=\"--wd-max-width: 70%;\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight-700 wd-fontsize-l\">Frequent questions:<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-68c810f5182f0\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-68c810f5182f0 text-left wd-font-weight-400 wd-fontsize-custom vc_custom_1757942007460\">\n\t\t\t<ul class=\"wp-block-list\">\n<li><strong>How much will I pay per logo impression?<\/strong>Displaying your logo and other information about your online store is completely free. All you need to do is include the correct data in the transactional emails related to orders.<\/li>\n<li><strong>Is it necessary to register in advance or apply for approval?<\/strong>No registration or approval is required. If your emails contain properly implemented structured data, they will be automatically processed into the order summary once the feature is deployed.<\/li>\n<li><strong>Will customers continue to receive my emails?<\/strong>Yes, your customers will continue to receive your emails as they are accustomed to. Structured data will simply allow for better display of information in the order summary without affecting the messages themselves.<\/li>\n<\/ul>\n<p>By implementing structured data in your transactional emails, you can improve your customers' shopping experience and strengthen their loyalty to your brand.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Seznam.cz ned&#xE1;vno p&#x159;edstavil novou funkci pro u&#x17E;ivatele sv&#xFD;ch e-mailov&#xFD;ch schr&#xE1;nek &#x2013;&#xA0;P&#x159;ehled objedn&#xE1;vek. Tato funkce umo&#x17E;&#x148;uje u&#x17E;ivatel&#x16F;m snadno sledovat sv&#xE9; online<\/p>","protected":false},"author":2,"featured_media":10535,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_targito_blog_template":"","_targito_blog_sidebar_case_id":0,"_targito_blog_sidebar_metric":"","_targito_blog_sidebar_label":"","_targito_blog_sidebar_title":"","_targito_blog_stat_1_value":"","_targito_blog_stat_1_label":"","_targito_blog_stat_2_value":"","_targito_blog_stat_2_label":"","_targito_blog_stat_3_value":"","_targito_blog_stat_3_label":"","_targito_blog_stat_4_value":"","_targito_blog_stat_4_label":"","footnotes":""},"categories":[143,145],"tags":[],"class_list":["post-10533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automatizace","category-e-mailing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Novinka od Seznam.cz - Targito<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.targito.com\/en\/novinka-od-seznam-cz\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novinka od Seznam.cz - Targito\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.targito.com\/en\/novinka-od-seznam-cz\/\" \/>\n<meta property=\"og:site_name\" content=\"Targito\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-15T13:14:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.targito.com\/wp-content\/uploads\/2025\/09\/targito-blog-cover-novinka-seznam-1800x618-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"618\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jakub\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jakub\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.targito.com\/novinka-od-seznam-cz\/\",\"url\":\"https:\/\/www.targito.com\/novinka-od-seznam-cz\/\",\"name\":\"Novinka od Seznam.cz - Targito\",\"isPartOf\":{\"@id\":\"https:\/\/www.targito.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.targito.com\/novinka-od-seznam-cz\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.targito.com\/novinka-od-seznam-cz\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.targito.com\/wp-content\/uploads\/2025\/09\/targito-blog-cover-novinka-seznam-1800x618-1.webp\",\"datePublished\":\"2025-09-15T13:14:16+00:00\",\"author\":{\"@id\":\"https:\/\/www.targito.com\/#\/schema\/person\/8ff6773c08c561214733f0bd8721b6e1\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.targito.com\/novinka-od-seznam-cz\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.targito.com\/novinka-od-seznam-cz\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.targito.com\/novinka-od-seznam-cz\/#primaryimage\",\"url\":\"https:\/\/www.targito.com\/wp-content\/uploads\/2025\/09\/targito-blog-cover-novinka-seznam-1800x618-1.webp\",\"contentUrl\":\"https:\/\/www.targito.com\/wp-content\/uploads\/2025\/09\/targito-blog-cover-novinka-seznam-1800x618-1.webp\",\"width\":1800,\"height\":618},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.targito.com\/novinka-od-seznam-cz\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/www.targito.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Novinka od Seznam.cz\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.targito.com\/#website\",\"url\":\"https:\/\/www.targito.com\/\",\"name\":\"Targito\",\"description\":\"Datov\u00e1 platforma pro personalizovanou komunikaci\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.targito.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.targito.com\/#\/schema\/person\/8ff6773c08c561214733f0bd8721b6e1\",\"name\":\"Jakub\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.targito.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/481f5aa1bdbe077a97c64c890821859ed32fa7764df137c9f39caaf05515a07d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/481f5aa1bdbe077a97c64c890821859ed32fa7764df137c9f39caaf05515a07d?s=96&d=mm&r=g\",\"caption\":\"Jakub\"},\"url\":\"https:\/\/www.targito.com\/en\/author\/jakub\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Novinka od Seznam.cz - Targito","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.targito.com\/en\/novinka-od-seznam-cz\/","og_locale":"en_GB","og_type":"article","og_title":"Novinka od Seznam.cz - Targito","og_url":"https:\/\/www.targito.com\/en\/novinka-od-seznam-cz\/","og_site_name":"Targito","article_published_time":"2025-09-15T13:14:16+00:00","og_image":[{"width":1800,"height":618,"url":"https:\/\/www.targito.com\/wp-content\/uploads\/2025\/09\/targito-blog-cover-novinka-seznam-1800x618-1.webp","type":"image\/webp"}],"author":"Jakub","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jakub","Estimated reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.targito.com\/novinka-od-seznam-cz\/","url":"https:\/\/www.targito.com\/novinka-od-seznam-cz\/","name":"Novinka od Seznam.cz - Targito","isPartOf":{"@id":"https:\/\/www.targito.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.targito.com\/novinka-od-seznam-cz\/#primaryimage"},"image":{"@id":"https:\/\/www.targito.com\/novinka-od-seznam-cz\/#primaryimage"},"thumbnailUrl":"https:\/\/www.targito.com\/wp-content\/uploads\/2025\/09\/targito-blog-cover-novinka-seznam-1800x618-1.webp","datePublished":"2025-09-15T13:14:16+00:00","author":{"@id":"https:\/\/www.targito.com\/#\/schema\/person\/8ff6773c08c561214733f0bd8721b6e1"},"breadcrumb":{"@id":"https:\/\/www.targito.com\/novinka-od-seznam-cz\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.targito.com\/novinka-od-seznam-cz\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.targito.com\/novinka-od-seznam-cz\/#primaryimage","url":"https:\/\/www.targito.com\/wp-content\/uploads\/2025\/09\/targito-blog-cover-novinka-seznam-1800x618-1.webp","contentUrl":"https:\/\/www.targito.com\/wp-content\/uploads\/2025\/09\/targito-blog-cover-novinka-seznam-1800x618-1.webp","width":1800,"height":618},{"@type":"BreadcrumbList","@id":"https:\/\/www.targito.com\/novinka-od-seznam-cz\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/www.targito.com\/"},{"@type":"ListItem","position":2,"name":"Novinka od Seznam.cz"}]},{"@type":"WebSite","@id":"https:\/\/www.targito.com\/#website","url":"https:\/\/www.targito.com\/","name":"Targito","description":"Datov\u00e1 platforma pro personalizovanou komunikaci","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.targito.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.targito.com\/#\/schema\/person\/8ff6773c08c561214733f0bd8721b6e1","name":"James","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.targito.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/481f5aa1bdbe077a97c64c890821859ed32fa7764df137c9f39caaf05515a07d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/481f5aa1bdbe077a97c64c890821859ed32fa7764df137c9f39caaf05515a07d?s=96&d=mm&r=g","caption":"Jakub"},"url":"https:\/\/www.targito.com\/en\/author\/jakub\/"}]}},"_links":{"self":[{"href":"https:\/\/www.targito.com\/en\/wp-json\/wp\/v2\/posts\/10533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.targito.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.targito.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.targito.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.targito.com\/en\/wp-json\/wp\/v2\/comments?post=10533"}],"version-history":[{"count":3,"href":"https:\/\/www.targito.com\/en\/wp-json\/wp\/v2\/posts\/10533\/revisions"}],"predecessor-version":[{"id":10538,"href":"https:\/\/www.targito.com\/en\/wp-json\/wp\/v2\/posts\/10533\/revisions\/10538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.targito.com\/en\/wp-json\/wp\/v2\/media\/10535"}],"wp:attachment":[{"href":"https:\/\/www.targito.com\/en\/wp-json\/wp\/v2\/media?parent=10533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.targito.com\/en\/wp-json\/wp\/v2\/categories?post=10533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.targito.com\/en\/wp-json\/wp\/v2\/tags?post=10533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}