{"id":10521,"date":"2025-05-15T10:25:37","date_gmt":"2025-05-15T08:25:37","guid":{"rendered":"https:\/\/www.targito.com\/?p=10521"},"modified":"2026-01-09T08:43:45","modified_gmt":"2026-01-09T07:43:45","slug":"scuk-reaktivace-zakazniku-pres-vydejni-mista","status":"publish","type":"post","link":"https:\/\/www.targito.com\/en\/scuk-reaktivace-zakazniku-pres-vydejni-mista\/","title":{"rendered":"Scuk - Reactivation of customers via outlets"},"content":{"rendered":"
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\u00davod<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t
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V dne\u0161n\u00ed dob\u011b, kdy se z\u00e1kazn\u00edci rychle p\u0159esouvaj\u00ed mezi zna\u010dkami, je udr\u017een\u00ed pozornosti a n\u00e1vrat t\u011bch \u201eus\u00ednaj\u00edc\u00edch\u201c z\u00e1sadn\u00ed. Scuk na\u0161el zp\u016fsob, jak pomoc\u00ed zm\u011bn ve sv\u00e9 s\u00edti v\u00fddejn\u00edch m\u00edst p\u0159irozen\u011b a nen\u00e1siln\u011b reaktivovat z\u00e1kazn\u00edky.<\/p>\n

Automatizace se zam\u011b\u0159ily na dv\u011b hlavn\u00ed situace:<\/strong><\/p>\n

    \n
  • otev\u0159en\u00ed nov\u00e9 pobo\u010dky v bl\u00edzkosti z\u00e1kazn\u00edka,<\/li>\n
  • ukon\u010den\u00ed provozu dosavadn\u00ed pobo\u010dky.<\/li>\n<\/ul>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>
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    C\u00edl<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t
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    Zna\u010dka cht\u011bla \u0159e\u0161it:<\/strong><\/p>\n

      \n
    • Reaktivaci z\u00e1kazn\u00edk\u016f<\/strong>, kte\u0159\u00ed del\u0161\u00ed dobu nenakoupili.<\/li>\n
    • Informovanost o zm\u011bn\u00e1ch v\u00fddejn\u00edch m\u00edst<\/strong>\u00a0s p\u0159esahem do zv\u00fd\u0161en\u00ed komfortu.<\/li>\n<\/ul>\n

      \u201eNechceme jen oznamovat zm\u011bny. Chceme, aby zm\u011bna v\u00fddejn\u00edho m\u00edsta byla impulsem k n\u00e1vratu z\u00e1kazn\u00edka.\u201c<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

      <\/div>
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      \u0158e\u0161en\u00ed<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t
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      Automatizace \u010d. 1 \u2013 Nov\u00e1 pobo\u010dka bl\u00ed\u017e k z\u00e1kazn\u00edkovi<\/strong><\/p>\n

        \n
      • Trigger:<\/strong>\u00a0z\u00e1kazn\u00edk dlouho nenakoupil + v jeho bl\u00edzkosti se otev\u0159ela nov\u00e1 pobo\u010dka.<\/li>\n
      • Obsah kampan\u011b:<\/strong>\u00a0\u201eM\u00e1te to te\u010f bl\u00ed\u017e \u2013 zastavte se.\u201c<\/li>\n
      • C\u00edl:<\/strong>\u00a0p\u0159ipomenout se a nab\u00eddnout lep\u0161\u00ed dostupnost.<\/li>\n<\/ul>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>
        \t\t
        \n\t\t\t\n\t\t\t\"\"\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>
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        Automatizace \u010d. 2 \u2013 Konec pobo\u010dky + nab\u00eddka alternativy<\/strong><\/p>\n

          \n
        • Trigger:<\/strong>\u00a0z\u00e1kazn\u00edk nakupoval na pobo\u010dce, kter\u00e1 kon\u010d\u00ed (m\u016f\u017ee b\u00fdt i aktivn\u00ed).<\/li>\n
        • Obsah kampan\u011b:<\/strong>\u00a0\u201eTato pobo\u010dka kon\u010d\u00ed, ale va\u0161e objedn\u00e1vky si m\u016f\u017eete vyzvednout tady a tady.\u201c<\/li>\n
        • C\u00edl:<\/strong>\u00a0zabr\u00e1nit ztr\u00e1t\u011b z\u00e1kazn\u00edka.<\/li>\n<\/ul>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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          V\u00fdsledky a dopad<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t
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          • Relevance:<\/strong>\u00a0Z\u00e1kazn\u00edk dost\u00e1v\u00e1 obsah, kter\u00fd odpov\u00edd\u00e1 jeho situaci \u2013 m\u00edsto obecn\u00fdch newsletter\u016f c\u00edl\u00edme na konkr\u00e9tn\u00ed pot\u0159eby.<\/li>\n
          • Zku\u0161enost zna\u010dky:<\/strong>\u00a0Budujeme zna\u010dku, kter\u00e1 mysl\u00ed na pohodl\u00ed z\u00e1kazn\u00edka.<\/li>\n
          • Zp\u011btn\u00e1 vazba:\u00a0<\/strong>Podpora zaznamenala pozitivn\u00ed reakce (\u201eto bylo super, \u017ee jste mi to napsali\u201c).<\/li>\n
          • Udr\u017een\u00ed vztahu:<\/strong>\u00a0Pr\u00e1ce s loajalitou a prevence odlivu z\u00e1kazn\u00edk\u016f, i bez nutnosti prezentovat tvrd\u00e1 ROI \u010d\u00edsla.<\/li>\n<\/ul>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>
            <\/div>
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            Shrnut\u00ed a p\u0159\u00ednos
            \n<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t
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              \n
            • Chytr\u00e9 vyu\u017eit\u00ed dat o pobo\u010dk\u00e1ch a z\u00e1kaznick\u00e9 historii.<\/li>\n
            • P\u0159irozen\u00e1 cesta, jak p\u0159ipomenout zna\u010dku lidem, kte\u0159\u00ed p\u0159estali nakupovat.<\/li>\n
            • Automatizace \u0161et\u0159\u00ed \u010das, ale z\u00e1rove\u0148 p\u016fsob\u00ed velmi lidsky a relevantn\u011b.<\/li>\n<\/ul>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>
              <\/div>
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              Z\u00e1v\u011br
              \n<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t
              \n\t\t\t

              \u201eD\u00edky t\u011bmto automatizac\u00edm jsme schopni z\u00e1kazn\u00edk\u016fm uk\u00e1zat, \u017ee jim naslouch\u00e1me, proto\u017ee v\u00edme, kde nakupuj\u00ed, a v\u00edme, jak jim to usnadnit.\u201c<\/strong><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

              <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"\u00davod V dne\u0161n\u00ed dob\u011b, kdy se z\u00e1kazn\u00edci rychle p\u0159esouvaj\u00ed mezi zna\u010dkami, je udr\u017een\u00ed pozornosti a n\u00e1vrat t\u011bch \u201eus\u00ednaj\u00edc\u00edch\u201c z\u00e1sadn\u00ed. Scuk","protected":false},"author":1,"featured_media":10526,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[146],"tags":[],"class_list":["post-10521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pripadove-studie"],"yoast_head":"\nScuk \u2013 Reaktivace z\u00e1kazn\u00edk\u016f p\u0159es v\u00fddejn\u00ed m\u00edsta - Targito<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.targito.com\/en\/scuk-reaktivace-zakazniku-pres-vydejni-mista\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scuk \u2013 Reaktivace z\u00e1kazn\u00edk\u016f p\u0159es v\u00fddejn\u00ed m\u00edsta - Targito\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.targito.com\/en\/scuk-reaktivace-zakazniku-pres-vydejni-mista\/\" \/>\n<meta property=\"og:site_name\" content=\"Targito\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-15T08:25:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-09T07:43:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.targito.com\/wp-content\/uploads\/2025\/09\/scuk.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"412\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.targito.com\/scuk-reaktivace-zakazniku-pres-vydejni-mista\/\",\"url\":\"https:\/\/www.targito.com\/scuk-reaktivace-zakazniku-pres-vydejni-mista\/\",\"name\":\"Scuk \u2013 Reaktivace z\u00e1kazn\u00edk\u016f p\u0159es v\u00fddejn\u00ed m\u00edsta - 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