{"id":10521,"date":"2025-05-15T10:25:37","date_gmt":"2025-05-15T08:25:37","guid":{"rendered":"https:\/\/www.targito.com\/?p=10521"},"modified":"2026-01-09T08:43:45","modified_gmt":"2026-01-09T07:43:45","slug":"scuk-reaktivace-zakazniku-pres-vydejni-mista","status":"publish","type":"post","link":"https:\/\/www.targito.com\/en\/scuk-reaktivace-zakazniku-pres-vydejni-mista\/","title":{"rendered":"Scuk - Reactivation of customers via outlets"},"content":{"rendered":"
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Introduction<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t
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In today\u2019s world, where customers quickly switch between brands, retaining their attention and bringing back those who are \u201cfalling asleep\u201d is crucial. Scuk has found a way to naturally and subtly reactivate customers by making changes to its network of pickup locations.<\/p>\n

The automation solutions focused on two main scenarios:<\/strong><\/p>\n

    \n
  • opening a new branch near the customer,<\/li>\n
  • closure of the existing branch.<\/li>\n<\/ul>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>
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    Goal<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t
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    The brand wanted to address:<\/strong><\/p>\n

      \n
    • Reactivating customers<\/strong> who haven't made a purchase in a while.<\/li>\n
    • Keeping customers informed about changes to pickup locations,<\/strong>which also improves their convenience.<\/li>\n<\/ul>\n

      \u201cWe don't just want to announce changes. We want a change in the pickup location to be an incentive for customers to return.\u201d<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

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      Solution<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t
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      Automation No. 1 \u2013 A New Branch Closer to the Customer<\/strong><\/p>\n

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      • Trigger:<\/strong>the customer hasn't made a purchase in a long time + a new branch has opened nearby.<\/li>\n
      • Campaign message:<\/strong> \u201cIt\u2019s closer now\u2014stop by.\u201d<\/li>\n
      • Goal:<\/strong> to raise awareness and improve accessibility.<\/li>\n<\/ul>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>
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        Automation No. 2 \u2013 Branch Closure + Alternative Options<\/strong><\/p>\n

          \n
        • Trigger:<\/strong> The customer shopped at a store that is closing (it may still be open).<\/li>\n
        • Campaign content:<\/strong> \u201cThis branch is closing, but you can pick up your orders here and here.\u201d<\/li>\n
        • Goal:<\/strong> to prevent customer churn.<\/li>\n<\/ul>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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          Results and impact<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t
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          • Relevance:<\/strong> Customers receive content that matches their situation\u2014instead of generic newsletters, we target their specific needs.<\/li>\n
          • Brand Experience:<\/strong> We are building a brand that puts customer comfort first.<\/li>\n
          • Feedback: <\/strong>Support received positive responses (\u201cIt was great that you wrote to me\u201d).<\/li>\n
          • Retaining Customers:<\/strong> Building loyalty and preventing customer churn, even without having to present hard ROI figures.<\/li>\n<\/ul>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>
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            Summary and Benefits
            \n<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t
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              \n
            • Smart use of data on branch locations and customer history.<\/li>\n
            • A natural way to remind people who have stopped shopping about the brand.<\/li>\n
            • Automation saves time, but at the same time, it feels very human and relevant.<\/li>\n<\/ul>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>
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              Conclusion
              \n<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t
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              \u201cThanks to these automated processes, we're able to show our customers that we're listening to them, because we know where they shop and we know how to make things easier for them.\u201d<\/strong><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

              <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

              Úvod V dnešní době, kdy se zákazníci rychle přesouvají mezi značkami, je udržení pozornosti a návrat těch „usínajících“ zásadní. Scuk<\/p>","protected":false},"author":1,"featured_media":10526,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_targito_blog_template":"","_targito_blog_sidebar_case_id":0,"_targito_blog_sidebar_metric":"","_targito_blog_sidebar_label":"","_targito_blog_sidebar_title":"","_targito_blog_stat_1_value":"","_targito_blog_stat_1_label":"","_targito_blog_stat_2_value":"","_targito_blog_stat_2_label":"","_targito_blog_stat_3_value":"","_targito_blog_stat_3_label":"","_targito_blog_stat_4_value":"","_targito_blog_stat_4_label":"","footnotes":""},"categories":[146],"tags":[],"class_list":["post-10521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pripadove-studie"],"yoast_head":"\nScuk \u2013 Reaktivace z\u00e1kazn\u00edk\u016f p\u0159es v\u00fddejn\u00ed m\u00edsta - Targito<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.targito.com\/en\/scuk-reaktivace-zakazniku-pres-vydejni-mista\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scuk \u2013 Reaktivace z\u00e1kazn\u00edk\u016f p\u0159es v\u00fddejn\u00ed m\u00edsta - 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