{"id":11868,"date":"2026-05-25T21:49:29","date_gmt":"2026-05-25T19:49:29","guid":{"rendered":"https:\/\/www.targito.com\/glossary-2\/"},"modified":"2026-05-25T21:52:04","modified_gmt":"2026-05-25T19:52:04","slug":"slovnik-pojmu","status":"publish","type":"page","link":"https:\/\/www.targito.com\/en\/slovnik-pojmu\/","title":{"rendered":"Slovn\u00edk pojm\u016f"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"cm-glossary\"><div class=\"glossary-container\"><input type=\"hidden\" class=\"cmtt-attribute-field\" name=\"glossary_index_style\" value=\"classic\"><div id=\"glossaryList-nav\" class=\"listNav\" role=\"tablist\"><\/div><ul class=\"glossaryList\" role=\"tablist\" id=\"glossaryList\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTermSet\"><li class=\"\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a href=\"https:\/\/www.targito.com\/en\/slovnik\/a-b-testovani\/\" role=\"term\" class=\"glossaryLink glossary-link-title\" title=\"Slovn&#xED;k: A\/B testov&#xE1;n&#xED;\" style=\"\" itemprop=\"url\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;A\/B testov&#xE1;n&#xED;&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;!-- wp:paragraph --&amp;gt;Metoda, p&#x159;i kter&#xE9; porovn&#xE1;v&#xE1;te dv&#x11B; varianty kampan&#x11B;, &#x161;ablony, p&#x159;edm&#x11B;tu e-mailu nebo segmentu a vyhodnocujete, kter&#xE1; dosahuje lep&#x161;&#xED;ch v&#xFD;sledk&#x16F;.&amp;lt;br\/&amp;gt;&amp;lt;!-- \/wp:paragraph --&amp;gt;&lt;\/div&gt;\"><span itemprop=\"name\">A\/B testov&#xE1;n&#xED;<\/span><\/a><\/li><li class=\"\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a href=\"https:\/\/www.targito.com\/en\/slovnik\/aktivni-kontakt\/\" role=\"term\" class=\"glossaryLink glossary-link-title\" title=\"Slovn&#xED;k: Aktivn&#xED; kontakt\" style=\"\" itemprop=\"url\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Aktivn&#xED; kontakt&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;!-- wp:paragraph --&amp;gt;Kontakt, kter&#xFD; v posledn&#xED;m obdob&#xED; projevil z&#xE1;jem, nap&#x159;&#xED;klad otev&#x159;el e-mail, klikl na odkaz, nav&#x161;t&#xED;vil web nebo nakoupil.&amp;lt;br\/&amp;gt;&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;&amp;lt;br\/&amp;gt;&amp;lt;!-- \/wp:paragraph --&amp;gt;&lt;\/div&gt;\"><span itemprop=\"name\">Aktivn&#xED; kontakt<\/span><\/a><\/li><li class=\"\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a href=\"https:\/\/www.targito.com\/en\/slovnik\/automatizace-marketingu\/\" role=\"term\" class=\"glossaryLink glossary-link-title\" title=\"Slovn&#xED;k: Automatizace marketingu\" style=\"\" itemprop=\"url\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Automatizace marketingu&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;!-- wp:paragraph --&amp;gt;Nastaven&#xED; pravidel a sc&#xE9;n&#xE1;&#x159;&#x16F;, kter&#xE9; automaticky pos&#xED;laj&#xED; relevantn&#xED; zpr&#xE1;vy podle chov&#xE1;n&#xED;, dat nebo f&#xE1;ze z&#xE1;kazn&#xED;ka.&amp;lt;br\/&amp;gt;&amp;lt;!-- \/wp:paragraph --&amp;gt;&lt;\/div&gt;\"><span itemprop=\"name\">Automatizace marketingu<\/span><\/a><\/li><li class=\"\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a href=\"https:\/\/www.targito.com\/en\/slovnik\/behavioralni-data\/\" role=\"term\" class=\"glossaryLink glossary-link-title\" title=\"Slovn&#xED;k: Behavior&#xE1;ln&#xED; data\" style=\"\" itemprop=\"url\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Behavior&#xE1;ln&#xED; data&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;!-- wp:paragraph --&amp;gt;Data vznikaj&#xED;c&#xED; z chov&#xE1;n&#xED; z&#xE1;kazn&#xED;ka, nap&#x159;&#xED;klad n&#xE1;v&#x161;t&#x11B;vy webu, prohl&#xED;&#x17E;en&#xE9; produkty, kliknut&#xED;, n&#xE1;kupy nebo reakce na kampan&#x11B;.&amp;lt;br\/&amp;gt;&amp;lt;!-- \/wp:paragraph --&amp;gt;&lt;\/div&gt;\"><span itemprop=\"name\">Behavior&#xE1;ln&#xED; data<\/span><\/a><\/li><li class=\"\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a href=\"https:\/\/www.targito.com\/en\/slovnik\/cdp-customer-data-platform\/\" role=\"term\" class=\"glossaryLink glossary-link-title\" title=\"Slovn&#xED;k: CDP - Customer data platform\" style=\"\" itemprop=\"url\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;CDP &amp;#8211; Customer data platform&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;!-- wp:paragraph --&amp;gt;Customer Data Platform je platforma, kter&#xE1; sjednocuje z&#xE1;kaznick&#xE1; data z r&#x16F;zn&#xFD;ch zdroj&#x16F; a umo&#x17E;&#x148;uje je vyu&#x17E;&#xED;t pro segmentaci, personalizaci a kampan&#x11B; s propojen&#xED;m na omnichannel komunikaci.&amp;lt;br\/&amp;gt;&amp;lt;!-- \/wp:paragraph --&amp;gt;&amp;lt;!-- wp:paragraph --&amp;gt;&amp;lt;br\/&amp;gt;&amp;lt;!-- \/wp:paragraph --&amp;gt;&lt;\/div&gt;\"><span itemprop=\"name\">CDP - Customer data platform<\/span><\/a><\/li><li class=\"\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a href=\"https:\/\/www.targito.com\/en\/slovnik\/consent-management\/\" role=\"term\" class=\"glossaryLink glossary-link-title\" title=\"Slovn&#xED;k: Consent management\" style=\"\" itemprop=\"url\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Consent management&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;!-- wp:paragraph --&amp;gt;Spr&#xE1;va souhlas&#x16F; z&#xE1;kazn&#xED;k&#x16F; se zpracov&#xE1;n&#xED;m osobn&#xED;ch &#xFA;daj&#x16F; a marketingovou komunikac&#xED; podle platn&#xFD;ch pravidel.&amp;lt;br\/&amp;gt;&amp;lt;!-- \/wp:paragraph --&amp;gt;&lt;\/div&gt;\"><span itemprop=\"name\">Consent management<\/span><\/a><\/li><li class=\"\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a href=\"https:\/\/www.targito.com\/en\/slovnik\/cross-sell\/\" role=\"term\" class=\"glossaryLink glossary-link-title\" title=\"Slovn&#xED;k: Cross-sell\" style=\"\" itemprop=\"url\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Cross-sell&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;!-- wp:paragraph --&amp;gt;Prodej dopl&#x148;kov&#xE9;ho nebo souvisej&#xED;c&#xED;ho produktu z&#xE1;kazn&#xED;kovi, kter&#xFD; u&#x17E; nakoupil nebo pr&#xE1;v&#x11B; nakupuje.&amp;lt;br\/&amp;gt;&amp;lt;!-- \/wp:paragraph --&amp;gt;&lt;\/div&gt;\"><span itemprop=\"name\">Cross-sell<\/span><\/a><\/li><li class=\"\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a href=\"https:\/\/www.targito.com\/en\/slovnik\/customer-journey\/\" role=\"term\" class=\"glossaryLink glossary-link-title\" title=\"Slovn&#xED;k: Customer journey\" style=\"\" itemprop=\"url\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Customer journey&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;!-- wp:paragraph --&amp;gt;Cesta z&#xE1;kazn&#xED;ka od prvn&#xED;ho kontaktu se zna&#x10D;kou p&#x159;es n&#xE1;kup a&#x17E; po opakovan&#xE9; objedn&#xE1;vky a loajalitu.&amp;lt;br\/&amp;gt;&amp;lt;!-- \/wp:paragraph --&amp;gt;&lt;\/div&gt;\"><span itemprop=\"name\">Customer journey<\/span><\/a><\/li><li class=\"\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a href=\"https:\/\/www.targito.com\/en\/slovnik\/datova-kvalita\/\" role=\"term\" class=\"glossaryLink glossary-link-title\" title=\"Slovn&#xED;k: Datov&#xE1; kvalita\" style=\"\" itemprop=\"url\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Datov&#xE1; kvalita&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;!-- wp:paragraph --&amp;gt;M&#xED;ra toho, jak jsou data p&#x159;esn&#xE1;, aktu&#xE1;ln&#xED;, &#xFA;pln&#xE1; a pou&#x17E;iteln&#xE1; pro rozhodov&#xE1;n&#xED;, segmentaci a automatizaci.&amp;lt;br\/&amp;gt;&amp;lt;!-- \/wp:paragraph --&amp;gt;&lt;\/div&gt;\"><span itemprop=\"name\">Datov&#xE1; kvalita<\/span><\/a><\/li><li class=\"\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a href=\"https:\/\/www.targito.com\/en\/slovnik\/dorucitelnost-e-mailu\/\" role=\"term\" class=\"glossaryLink glossary-link-title\" title=\"Slovn&#xED;k: Doru&#x10D;itelnost e-mail&#x16F;\" style=\"\" itemprop=\"url\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Doru&#x10D;itelnost e-mail&#x16F;&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;!-- wp:paragraph --&amp;gt;Schopnost e-mail&#x16F; dostat se do doru&#x10D;en&#xE9; po&#x161;ty p&#x159;&#xED;jemc&#x16F; m&#xED;sto spamu nebo promo slo&#x17E;ek.&amp;lt;br\/&amp;gt;&amp;lt;!-- \/wp:paragraph --&amp;gt;&lt;\/div&gt;\"><span itemprop=\"name\">Doru&#x10D;itelnost e-mail&#x16F;<\/span><\/a><\/li><li class=\"\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a href=\"https:\/\/www.targito.com\/en\/slovnik\/double-opt-in\/\" role=\"term\" class=\"glossaryLink glossary-link-title\" title=\"Slovn&#xED;k: Double opt-in\" style=\"\" itemprop=\"url\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Double opt-in&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;!-- wp:paragraph --&amp;gt;Proces, p&#x159;i kter&#xE9;m u&#x17E;ivatel po registraci je&#x161;t&#x11B; potvrd&#xED; souhlas kliknut&#xED;m v potvrzovac&#xED;m e-mailu.&amp;lt;br\/&amp;gt;&amp;lt;!-- \/wp:paragraph --&amp;gt;&lt;\/div&gt;\"><span itemprop=\"name\">Double opt-in<\/span><\/a><\/li><li class=\"\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a href=\"https:\/\/www.targito.com\/en\/slovnik\/dynamicky-obsah\/\" role=\"term\" class=\"glossaryLink glossary-link-title\" title=\"Slovn&#xED;k: Dynamick&#xFD; obsah\" style=\"\" itemprop=\"url\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Dynamick&#xFD; obsah&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;!-- wp:paragraph --&amp;gt;Obsah kampan&#x11B;, kter&#xFD; se m&#x11B;n&#xED; podle dat o p&#x159;&#xED;jemci, nap&#x159;&#xED;klad podle pohlav&#xED;, n&#xE1;kupn&#xED; historie, segmentu nebo prohl&#xED;&#x17E;en&#xFD;ch produkt&#x16F;.&amp;lt;br\/&amp;gt;&amp;lt;!-- \/wp:paragraph --&amp;gt;&lt;\/div&gt;\"><span itemprop=\"name\">Dynamick&#xFD; obsah<\/span><\/a><\/li><li class=\"\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a href=\"https:\/\/www.targito.com\/en\/slovnik\/e-mailova-sablona\/\" role=\"term\" class=\"glossaryLink glossary-link-title\" title=\"Slovn&#xED;k: E-mailov&#xE1; &#x161;ablona\" style=\"\" itemprop=\"url\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;E-mailov&#xE1; &#x161;ablona&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;!-- wp:paragraph --&amp;gt;P&#x159;edp&#x159;ipraven&#xFD; vzhled a struktura e-mailu, do kter&#xE9; se dopl&#x148;uje konkr&#xE9;tn&#xED; obsah kampan&#x11B;.&amp;lt;br\/&amp;gt;&amp;lt;!-- \/wp:paragraph --&amp;gt;&lt;\/div&gt;\"><span itemprop=\"name\">E-mailov&#xE1; &#x161;ablona<\/span><\/a><\/li><li class=\"\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a href=\"https:\/\/www.targito.com\/en\/slovnik\/engagement\/\" role=\"term\" class=\"glossaryLink glossary-link-title\" title=\"Slovn&#xED;k: Engagement\" style=\"\" itemprop=\"url\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Engagement&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;!-- wp:paragraph --&amp;gt;M&#xED;ra zapojen&#xED; kontaktu do komunikace se zna&#x10D;kou, nap&#x159;&#xED;klad podle otev&#x159;en&#xED; e-mail&#x16F;, kliknut&#xED;, n&#xE1;v&#x161;t&#x11B;v webu nebo n&#xE1;kup&#x16F;.&amp;lt;br\/&amp;gt;&amp;lt;!-- \/wp:paragraph --&amp;gt;&lt;\/div&gt;\"><span itemprop=\"name\">Engagement<\/span><\/a><\/li><li class=\"\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a href=\"https:\/\/www.targito.com\/en\/slovnik\/event\/\" role=\"term\" class=\"glossaryLink glossary-link-title\" title=\"Slovn&#xED;k: Event\" style=\"\" itemprop=\"url\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Event&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;!-- wp:paragraph --&amp;gt;Zaznamenan&#xE1; ud&#xE1;lost v datech z&#xE1;kazn&#xED;ka, nap&#x159;&#xED;klad n&#xE1;kup, registrace, zobrazen&#xED; produktu, vlo&#x17E;en&#xED; do ko&#x161;&#xED;ku nebo kliknut&#xED;.&amp;lt;br\/&amp;gt;&amp;lt;!-- \/wp:paragraph --&amp;gt;&lt;\/div&gt;\"><span itemprop=\"name\">Event<\/span><\/a><\/li><li class=\"\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a href=\"https:\/\/www.targito.com\/en\/slovnik\/first-party-data\/\" role=\"term\" class=\"glossaryLink glossary-link-title\" title=\"Slovn&#xED;k: First-party data\" style=\"\" itemprop=\"url\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;First-party data&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;!-- wp:paragraph --&amp;gt;Data, kter&#xE1; firma z&#xED;sk&#xE1;v&#xE1; p&#x159;&#xED;mo od sv&#xFD;ch z&#xE1;kazn&#xED;k&#x16F; a n&#xE1;v&#x161;t&#x11B;vn&#xED;k&#x16F;, nap&#x159;&#xED;klad z e-shopu, CRM, objedn&#xE1;vek nebo newsletteru.&amp;lt;br\/&amp;gt;&amp;lt;!-- \/wp:paragraph --&amp;gt;&lt;\/div&gt;\"><span itemprop=\"name\">First-party data<\/span><\/a><\/li><li class=\"\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a href=\"https:\/\/www.targito.com\/en\/slovnik\/lead-scoring\/\" role=\"term\" class=\"glossaryLink glossary-link-title\" title=\"Slovn&#xED;k: Lead scoring\" style=\"\" itemprop=\"url\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Lead scoring&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;!-- wp:paragraph --&amp;gt;Bodov&#xE9; hodnocen&#xED; kontakt&#x16F; podle jejich chov&#xE1;n&#xED;, dat a pravd&#x11B;podobnosti n&#xE1;kupu nebo obchodn&#xED;ho potenci&#xE1;lu.&amp;lt;br\/&amp;gt;&amp;lt;!-- \/wp:paragraph --&amp;gt;&lt;\/div&gt;\"><span itemprop=\"name\">Lead scoring<\/span><\/a><\/li><li class=\"\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a href=\"https:\/\/www.targito.com\/en\/slovnik\/newsletter\/\" role=\"term\" class=\"glossaryLink glossary-link-title\" title=\"Slovn&#xED;k: Newsletter\" style=\"\" itemprop=\"url\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Newsletter&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;!-- wp:paragraph --&amp;gt;Pravideln&#xFD; nebo jednor&#xE1;zov&#xFD; e-mail zas&#xED;lan&#xFD; kontakt&#x16F;m, obvykle s novinkami, nab&#xED;dkami, edukac&#xED; nebo doporu&#x10D;en&#xED;m produkt&#x16F;.&amp;lt;br\/&amp;gt;&amp;lt;!-- \/wp:paragraph --&amp;gt;&lt;\/div&gt;\"><span itemprop=\"name\">Newsletter<\/span><\/a><\/li><li class=\"\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a href=\"https:\/\/www.targito.com\/en\/slovnik\/opusteny-kosik\/\" role=\"term\" class=\"glossaryLink glossary-link-title\" title=\"Slovn&#xED;k: Opu&#x161;t&#x11B;n&#xFD; ko&#x161;&#xED;k\" style=\"\" itemprop=\"url\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Opu&#x161;t&#x11B;n&#xFD; ko&#x161;&#xED;k&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;!-- wp:paragraph --&amp;gt;Situace, kdy z&#xE1;kazn&#xED;k vlo&#x17E;&#xED; zbo&#x17E;&#xED; do ko&#x161;&#xED;ku, ale objedn&#xE1;vku nedokon&#x10D;&#xED;. V marketingov&#xE9; automatizaci se &#x10D;asto &#x159;e&#x161;&#xED; p&#x159;ipom&#xED;nkovou kampan&#xED;.&amp;lt;br\/&amp;gt;&amp;lt;!-- \/wp:paragraph --&amp;gt;&lt;\/div&gt;\"><span itemprop=\"name\">Opu&#x161;t&#x11B;n&#xFD; ko&#x161;&#xED;k<\/span><\/a><\/li><li class=\"\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a href=\"https:\/\/www.targito.com\/en\/slovnik\/rfm-analyza\/\" role=\"term\" class=\"glossaryLink glossary-link-title\" title=\"Slovn&#xED;k: RFM anal&#xFD;za\" style=\"\" itemprop=\"url\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;RFM anal&#xFD;za&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;!-- wp:paragraph --&amp;gt;Metoda segmentace z&#xE1;kazn&#xED;k&#x16F; podle toho, jak ned&#xE1;vno &amp;lt;strong&amp;gt;nakoupili&amp;lt;\/strong&amp;gt;, jak &amp;lt;strong&amp;gt;&#x10D;asto&amp;lt;\/strong&amp;gt; nakupuj&#xED; a jakou &amp;lt;strong&amp;gt;hodnotu&amp;lt;\/strong&amp;gt; jejich objedn&#xE1;vky maj&#xED;.&amp;lt;br\/&amp;gt;&amp;lt;!-- \/wp:paragraph --&amp;gt;&lt;\/div&gt;\"><span itemprop=\"name\">RFM anal&#xFD;za<\/span><\/a><\/li><li class=\"\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a href=\"https:\/\/www.targito.com\/en\/slovnik\/zero-party-data\/\" role=\"term\" class=\"glossaryLink glossary-link-title\" title=\"Slovn&#xED;k: Zero-party data\" style=\"\" itemprop=\"url\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Zero-party data&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;!-- wp:paragraph --&amp;gt;Data, kter&#xE1; z&#xE1;kazn&#xED;k aktivn&#x11B; a v&#x11B;dom&#x11B; sd&#x11B;l&#xED; zna&#x10D;ce, nap&#x159;&#xED;klad preference, z&#xE1;jmy nebo odpov&#x11B;di v dotazn&#xED;ku.&amp;lt;br\/&amp;gt;&amp;lt;!-- \/wp:paragraph --&amp;gt;&lt;\/div&gt;\"><span itemprop=\"name\">Zero-party data<\/span><\/a><\/li><\/ul><\/div><\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A\/B testov&#xE1;n&#xED;Aktivn&#xED; kontaktAutomatizace marketinguBehavior&#xE1;ln&#xED; dataCDP - Customer data platformConsent managementCross-sellCustomer journeyDatov&#xE1; kvalitaDoru&#x10D;itelnost e-mail&#x16F;Double opt-inDynamick&#xFD; obsahE-mailov&#xE1; &#x161;ablonaEngagementEventFirst-party dataLead scoringNewsletterOpu&#x161;t&#x11B;n&#xFD; ko&#x161;&#xED;kRFM anal&#xFD;zaZero-party<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11868","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Slovn\u00edk pojm\u016f - Targito<\/title>\n<meta name=\"description\" content=\"Slovn\u00edk v\u0161ech d\u016fle\u017eit\u00fdch slov, kter\u00fd marketer mus\u00ed zn\u00e1t.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.targito.com\/en\/slovnik-pojmu\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Slovn\u00edk pojm\u016f - 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