{"id":11865,"date":"2026-05-25T21:48:25","date_gmt":"2026-05-25T19:48:25","guid":{"rendered":"https:\/\/www.targito.com\/glossary\/"},"modified":"2026-05-25T21:48:25","modified_gmt":"2026-05-25T19:48:25","slug":"glossary","status":"publish","type":"page","link":"https:\/\/www.targito.com\/en\/glossary\/","title":{"rendered":"Glossary"},"content":{"rendered":"<div class=\"cm-glossary\"><div class=\"glossary-container\"><input type=\"hidden\" class=\"cmtt-attribute-field\" name=\"glossary_index_style\" value=\"classic\"><div id=\"glossaryList-nav\" class=\"listNav\" role=\"tablist\"><\/div><ul class=\"glossaryList\" role=\"tablist\" id=\"glossaryList\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTermSet\"><li class=\"\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a href=\"https:\/\/www.targito.com\/en\/slovnik\/a-b-testovani\/\" target=\"_blank\" role=\"term\" class=\"glossaryLinkMain\" style=\"\" itemprop=\"url\"><span itemprop=\"name\"><a class=\"glossaryLink\"  href=\"https:\/\/www.targito.com\/en\/slovnik\/a-b-testovani\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>tool<\/a><\/span><\/a><\/li><li class=\"\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a href=\"https:\/\/www.targito.com\/en\/slovnik\/aktivni-kontakt\/\" target=\"_blank\" role=\"term\" class=\"glossaryLinkMain\" style=\"\" itemprop=\"url\"><span itemprop=\"name\"><a class=\"glossaryLink\"  href=\"https:\/\/www.targito.com\/en\/slovnik\/aktivni-kontakt\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Aktivn&iacute; kontakt<\/a><\/span><\/a><\/li><li class=\"\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a href=\"https:\/\/www.targito.com\/en\/slovnik\/automatizace-marketingu\/\" target=\"_blank\" role=\"term\" class=\"glossaryLinkMain\" style=\"\" itemprop=\"url\"><span itemprop=\"name\"><a class=\"glossaryLink\"  href=\"https:\/\/www.targito.com\/en\/slovnik\/automatizace-marketingu\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Automatizace marketingu<\/a><\/span><\/a><\/li><li class=\"\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a href=\"https:\/\/www.targito.com\/en\/slovnik\/behavioralni-data\/\" target=\"_blank\" role=\"term\" class=\"glossaryLinkMain\" style=\"\" itemprop=\"url\"><span itemprop=\"name\"><a class=\"glossaryLink\"  href=\"https:\/\/www.targito.com\/en\/slovnik\/behavioralni-data\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Behavior&aacute;ln&iacute; data<\/a><\/span><\/a><\/li><li class=\"\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a href=\"https:\/\/www.targito.com\/en\/slovnik\/cdp-customer-data-platform\/\" target=\"_blank\" role=\"term\" class=\"glossaryLinkMain\" style=\"\" itemprop=\"url\"><span itemprop=\"name\"><a class=\"glossaryLink\"  href=\"https:\/\/www.targito.com\/en\/slovnik\/cdp-customer-data-platform\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>CDP - Customer data platform<\/a><\/span><\/a><\/li><li class=\"\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a href=\"https:\/\/www.targito.com\/en\/slovnik\/consent-management\/\" target=\"_blank\" role=\"term\" class=\"glossaryLinkMain\" style=\"\" itemprop=\"url\"><span itemprop=\"name\"><a class=\"glossaryLink\"  href=\"https:\/\/www.targito.com\/en\/slovnik\/consent-management\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Consent management<\/a><\/span><\/a><\/li><li class=\"\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a href=\"https:\/\/www.targito.com\/en\/slovnik\/cross-sell\/\" target=\"_blank\" role=\"term\" class=\"glossaryLinkMain\" style=\"\" itemprop=\"url\"><span itemprop=\"name\"><a class=\"glossaryLink\"  href=\"https:\/\/www.targito.com\/en\/slovnik\/cross-sell\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Cross-sell<\/a><\/span><\/a><\/li><li class=\"\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a href=\"https:\/\/www.targito.com\/en\/slovnik\/customer-journey\/\" target=\"_blank\" role=\"term\" class=\"glossaryLinkMain\" style=\"\" itemprop=\"url\"><span itemprop=\"name\"><a class=\"glossaryLink\"  href=\"https:\/\/www.targito.com\/en\/slovnik\/customer-journey\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Customer journey<\/a><\/span><\/a><\/li><li class=\"\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a href=\"https:\/\/www.targito.com\/en\/slovnik\/datova-kvalita\/\" target=\"_blank\" role=\"term\" class=\"glossaryLinkMain\" style=\"\" itemprop=\"url\"><span itemprop=\"name\"><a class=\"glossaryLink\"  href=\"https:\/\/www.targito.com\/en\/slovnik\/datova-kvalita\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Datov&aacute; kvalita<\/a><\/span><\/a><\/li><li class=\"\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a href=\"https:\/\/www.targito.com\/en\/slovnik\/dorucitelnost-e-mailu\/\" target=\"_blank\" role=\"term\" class=\"glossaryLinkMain\" style=\"\" itemprop=\"url\"><span itemprop=\"name\"><a class=\"glossaryLink\"  href=\"https:\/\/www.targito.com\/en\/slovnik\/dorucitelnost-e-mailu\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Doru&#269;itelnost e-mail&#367;<\/a><\/span><\/a><\/li><li class=\"\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a href=\"https:\/\/www.targito.com\/en\/slovnik\/double-opt-in\/\" target=\"_blank\" role=\"term\" class=\"glossaryLinkMain\" style=\"\" itemprop=\"url\"><span itemprop=\"name\"><a class=\"glossaryLink\"  href=\"https:\/\/www.targito.com\/en\/slovnik\/double-opt-in\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Double opt-in<\/a><\/span><\/a><\/li><li class=\"\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a href=\"https:\/\/www.targito.com\/en\/slovnik\/dynamicky-obsah\/\" target=\"_blank\" role=\"term\" class=\"glossaryLinkMain\" style=\"\" itemprop=\"url\"><span itemprop=\"name\"><a class=\"glossaryLink\"  href=\"https:\/\/www.targito.com\/en\/slovnik\/dynamicky-obsah\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Dynamick&yacute; obsah<\/a><\/span><\/a><\/li><li class=\"\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a href=\"https:\/\/www.targito.com\/en\/slovnik\/e-mailova-sablona\/\" target=\"_blank\" role=\"term\" class=\"glossaryLinkMain\" style=\"\" itemprop=\"url\"><span itemprop=\"name\"><a class=\"glossaryLink\"  href=\"https:\/\/www.targito.com\/en\/slovnik\/e-mailova-sablona\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>E-mailov&aacute; &scaron;ablona<\/a><\/span><\/a><\/li><li class=\"\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a href=\"https:\/\/www.targito.com\/en\/slovnik\/engagement\/\" target=\"_blank\" role=\"term\" class=\"glossaryLinkMain\" style=\"\" itemprop=\"url\"><span itemprop=\"name\"><a class=\"glossaryLink\"  href=\"https:\/\/www.targito.com\/en\/slovnik\/engagement\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Engagement<\/a><\/span><\/a><\/li><li class=\"\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a href=\"https:\/\/www.targito.com\/en\/slovnik\/event\/\" target=\"_blank\" role=\"term\" class=\"glossaryLinkMain\" style=\"\" itemprop=\"url\"><span itemprop=\"name\"><a class=\"glossaryLink\"  href=\"https:\/\/www.targito.com\/en\/slovnik\/event\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Event<\/a><\/span><\/a><\/li><li class=\"\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a href=\"https:\/\/www.targito.com\/en\/slovnik\/first-party-data\/\" target=\"_blank\" role=\"term\" class=\"glossaryLinkMain\" style=\"\" itemprop=\"url\"><span itemprop=\"name\"><a class=\"glossaryLink\"  href=\"https:\/\/www.targito.com\/en\/slovnik\/first-party-data\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>First-party data<\/a><\/span><\/a><\/li><li class=\"\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a href=\"https:\/\/www.targito.com\/en\/slovnik\/lead-scoring\/\" target=\"_blank\" role=\"term\" class=\"glossaryLinkMain\" style=\"\" itemprop=\"url\"><span itemprop=\"name\"><a class=\"glossaryLink\"  href=\"https:\/\/www.targito.com\/en\/slovnik\/lead-scoring\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Lead scoring<\/a><\/span><\/a><\/li><li class=\"\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a href=\"https:\/\/www.targito.com\/en\/slovnik\/newsletter\/\" target=\"_blank\" role=\"term\" class=\"glossaryLinkMain\" style=\"\" itemprop=\"url\"><span itemprop=\"name\"><a class=\"glossaryLink\"  href=\"https:\/\/www.targito.com\/en\/slovnik\/newsletter\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Newsletter<\/a><\/span><\/a><\/li><li class=\"\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a href=\"https:\/\/www.targito.com\/en\/slovnik\/opusteny-kosik\/\" target=\"_blank\" role=\"term\" class=\"glossaryLinkMain\" style=\"\" itemprop=\"url\"><span itemprop=\"name\"><a class=\"glossaryLink\"  href=\"https:\/\/www.targito.com\/en\/slovnik\/opusteny-kosik\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Abandoned Cart<\/a><\/span><\/a><\/li><li class=\"\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a href=\"https:\/\/www.targito.com\/en\/slovnik\/rfm-analyza\/\" target=\"_blank\" role=\"term\" class=\"glossaryLinkMain\" style=\"\" itemprop=\"url\"><span itemprop=\"name\"><a class=\"glossaryLink\"  href=\"https:\/\/www.targito.com\/en\/slovnik\/rfm-analyza\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>RFM anal&yacute;za<\/a><\/span><\/a><\/li><li class=\"\" itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\"><a href=\"https:\/\/www.targito.com\/en\/slovnik\/zero-party-data\/\" target=\"_blank\" role=\"term\" class=\"glossaryLinkMain\" style=\"\" itemprop=\"url\"><span itemprop=\"name\"><a class=\"glossaryLink\"  href=\"https:\/\/www.targito.com\/en\/slovnik\/zero-party-data\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Zero-party data<\/a><\/span><\/a><\/li><\/ul><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>A\/B testov&#xE1;n&#xED;Aktivn&#xED; kontaktAutomatizace marketinguBehavior&#xE1;ln&#xED; dataCDP - Customer data platformConsent managementCross-sellCustomer journeyDatov&#xE1; kvalitaDoru&#x10D;itelnost e-mail&#x16F;Double opt-inDynamick&#xFD; obsahE-mailov&#xE1; &#x161;ablonaEngagementEventFirst-party dataLead scoringNewsletterOpu&#x161;t&#x11B;n&#xFD; ko&#x161;&#xED;kRFM anal&#xFD;zaZero-party<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11865","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Glossary - Targito<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.targito.com\/en\/glossary\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" 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